Best Ecommerce Website Builder – Online Store Creator #discount #shopping


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Complete Ecommerce Website Builder

Easily Manage Products

Create detailed product listings with images, videos and more. Prevent headaches by always knowing how many items you have in stock. Simply enter your product count and our innovative tools will precisely monitor your inventory levels, even providing alerts when you’re running low.

Attract
more shoppers

Built-in marketing, social media and SEO tools let you promote your business and drive more customers to your store. Optimize your content, post to social networks, send emails and create daily deals, all from inside your admin. More about Marketing Services »

Helpful Payment & Order Processing

Make it easy for your customers to purchase by accepting all major credit cards. Also, offer other convenient payment options like PayPal and Google Wallet. As the orders roll in, you can quickly process payments, update stock and manage your shipping options.

Stay Connected 24×7

Our native iOS, Android and smartwatch apps make it easier than ever to manage your store on-the-go. Process orders, view real-time sales results, add/edit products and even contact customers with our mobile and smartwatch apps.

What our customers are saying

Red Fox chose to hire Volusion to complete a custom site build prior to our launch in December of 2013. It is one of the best decisions we’ve made as a start-up business.


Retail Website Design – SEO Services #retail #news


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As a retail business owner, one of the most important business decisions you will make these days is whether to sell or promote your product online. It can be a costly process and very time consuming with a lot of pitfalls. At Jigsaw Design, we will make this process as easy and painless as it can possibly be by guiding you through the entire e-commerce process, setting up merchant accounts and secure certificates. Another frustration with e-commerce sites is the limitations of out-of-the-box e-commerce solutions. This is why Jigsaw Design only builds custom e-commerce websites built to your specifications, taking away any limitations other e-commerce products have in place.

With our custom e-commerce solutions, you will have the ability to receive and process orders online, add a resellers login section with alternate pricing, customer database so returning customers can login and check on past orders or purchase with stored payment details. You, the client, will be able to add/edit/delete products, as well as add/edit/delete content via a custom content management system that can be securely logged onto from any web browser.

Not all retail businesses have a need for e-commerce. For some businesses, selling their products online is impractical. Our retail website design services can work with you to find the way to best promote your products or retail store online to generate foot traffic to your brick and mortar business. This is done by effectively showing your product and location and plugging in easy-to-find maps with directions so people can easily find your location.

Recent Retail Website Design Samples


Restaurant Website Design – SEO services #retail #products


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Unlike most websites, when designing a website for a restaurant, the sole purpose is to get people in the door. With this in mind, Jigsaw Design will create a website that not only recreates the atmosphere of your location, but also gives enough information so the customer knows what to expect when they arrive and, more importantly, they will know how to get there.

The four main elements to a successful restaurant website are to: recreate the atmosphere, show menus, customer reviews and location.

Recreate the atmosphere This is done by duplicating the colors used inside the restaurant and showing happy customers, as well as showing high quality images of the food.

Show menus Every restaurant website should show an up-to-date menu as well as wine and beer lists. This whets the customers appetite and hungry people tend to make decisions based on what their stomach wants.

Customer reviews A lot of restaurant websites make the mistake of linking to 3rd party websites to show reviews instead of having the best reviews on their own website. This is a mistake because, on a 3rd party website, people have the ability to write anything, including bad reviews. It is better to have no reviews than bad reviews.

Location Another mistake some websites make (and not just restaurant websites) is having standard directions on their website instead of an interactive map that will give the user turn by turn directions right to your door. Not only does this give more detailed directions, but also allows the user to plan for parking. Showing this kind of consideration on your website gives the user a sense that they will get this same standard of treatment when they arrive to eat.

At Jigsaw Design, we will create your restaurant website in such a way that it will, not only be positioned high on search engines, but also turn your website visitors into patrons.

Recent Restaurant Website Design Samples


Website Design for Retail Industry #retail #catalogs


#retail website design

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Website Design for Retail Industry

Submitted by agreen on Thu, 09/13/2012 – 15:50

In today’s world, an effective website design and online strategy is a crucial ingredient to achieve success in the Retail industry. The website is your online storefront to the world and is one of the most important marketing assets of your company. When designed correctly, your website will quickly generate positive returns for your business by lifting your brand profile and increasing your customers.

Whether marketing the retail experience to the time poor online shopper or to the discerning real-world shopper – the experience needs to be both enjoyable and safe.

Retailers – whether eCommerce or real world, have a big job to do. They need to create buyer excitement, while simultaneously conveying large amounts of information in a clear and concise manner. Be it an eCommerce shopping site, or an online product catalogue, your retail website also needs to draw shopper loyalty.

Online shoppers should enjoy browsing the virtual shopping precinct while making their selections and then proceeding with ease and confidence to the secure, yet frustration free e-commerce check-out.

Real world shoppers should enjoy the same seamless, safe shopping experience, after planning their shopping trip online. They can then proceed with ease to their local store; locate a convenient parking spot, find that favourite shop or grab a bargain and know when and where to find entertainment, baby change and disabled facilities.

Infinity makes all this possible using our Magento eCommerce website solutions. We can provide creative, dynamic website solutions for both online and real world retailers. Our retail clients include:

We offer training to help manage all aspects of online retailing and can provide you with business and marketing advice to help launch and direct your eCommerce retail business.

We can also provide:

  • Online eCommerce Strategy
  • Magento Website Design and Development
  • Systems Integration (ERP, Accounting, Shipping providers, POS, CRM, Email Marketing, Payment Gateway)
  • Secure Payment Options
  • Online Advertising including SEO, PPC and Social Media, Mobile Friendly sites, Reporting and more
  • Advise Suitable Web Hosting Solutions

Retail Website Design #famous #footwear #in #store #coupons


#retail website design

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Retail Website Designers

If you are looking for a new website for your retail shop from professional retail website designers then look no further!

With online retail sales soaring it is imperative that you have an e-commerce shop that generates sales online and also drives customers through the door with promotions and discounts.

Being in Retail you’ll understand the value of time better than anyone. There’s never enough hours in the day to manage the day to day running of your shop, plan staffing and promotions, let alone ensure your digital marketing is working as hard as it can for you. So let Fat Media help.

Recently awarded Lancashire’s Creative Business of the Year, we are used to generating award-winning e-commerce websites for the retail sector that drive sales.

We have over 600 clients in the UK and are happy to travel to you, where ever you are, to help you with your retail website design, development, marketing, website, advertising or even your social media campaigns.

We use the latest e-commerce content management systems that can integrate with your internal stock management or CRM systems to ensure seamless data flow.

Our team of over 120 website design and marketing specialists offer the full range of proactive, marketing and web design services for your shop. For those who want to expand, our e-commerce sites are second to none and allow you to trade at any time of the day or night and we have great experience in helping retailers export online in different countries too!

Lots of sites with clear instructions and easy payment methods get our retail website design clients great sales in Europe as long as the online value proposition is correct for each target country.

Think of your retail e-commerce website as a virtual extension of your terrestrial shop and an easy way to generate more sales and ultimately more revenue! Your new website can let your customers know about special offers and promotions, your opening times and location and also drive more people in through your doors. 91% of the top retail sites use email marketing campaigns to keep in touch with their customers and we have sent email marketing campaigns for clients such as Conlons Opticians, Gamestation and even Europe’s largest retailer of dice and games, The Dice Shop.

A successful regular email marketing campaign is simple to achieve, doesn’t take much time or investment and is something that Fat Media can handle on your behalf. Also, our bespoke retail website designs are easily updateable and easy to use for both yourselves and your customers.

Call one of the team on 020 3340 5198 to see how Fat Media can make your retail website work better for you without breaking the bank.

Contact Us Today

Fat Media have been an absolute pleasure to work with. They are experts at what they do and have offered guidance, advice and a fantastic service. Our website is now something that we are proud to show off, and the design really reflects who we are and what we want to show our members and visitors.”

Downtown in Business Head of Marketing Communications, Mark Asquith, Downtown in Business

Fat Media is a specialist website design and digital marketing company recognised by top British corporations as the ‘go to’ company for high-end website design and development and tactical digital marketing campaigns.

Based in the North West, the team of over 90 digital marketing experts display an impressive range of skills in website design, programming, SEO and digital marketing.

Our results-driven approach to website design, development and digital marketing embraces the crucial concept of listening to and understanding clients’ aims and desires.

And through this principle, working with clients as an extension of their marketing teams, we consistently deliver dynamic and effective digital marketing campaigns that get results.

We provide all digital marketing services including website design, content management systems. ecommerce systems, web apps, i-phone apps, bespoke software development, hosting. email marketing, viral games, search engine optimisation, social media marketing, pay per click marketing, affiliate marketing, flash animation, digital marketing consultancy and branding and print design.

We are proud of our high-powered client list of more than 700 national and regional companies that include Lakeland, Warburtons, NHS, Lancaster University and Yotel.

We take great pride in the knowledge that the majority of our new client work is triggered by recommendation as it shows our clients appreciate what we do for them.

But there is no room for complacency and we believe passionately that our ‘can do’ mentality sets us apart. From day one, our philosophy was simple; to meet with all clients face-to-face and design websites of the highest quality possible using the latest technology.

To achieve this we research numerous industries to ensure we not only understand our clients but also their marketplace. From producing website design and development work to such a high standard also comes recognition in the form of industry awards and we have won dozens of awards for our websites and also won Creative Business of the Year at the Red Rose Awards.

We are proud to be early adopters of the latest technology and keep ahead of the competition by continually developing our advanced content management systems which give our clients the ability to edit every aspect of their website. We are also using new technology such as HTML 5 and CSS 3 which benefits our client’s websites both from a visual and interactive perspective.

We also constantly seek to improve our knowledge of website design, digital marketing tactics, content management systems, IT infrastructure and search engine optimisation skills. Another reason to choose us is that we have hand-picked people who, of course, have the expected level of technical abilities but, more importantly, have excellent communication skills.

Most companies in the web design industry have a marketing team who are client facing and a technical team who are not but we decided at an early stage to buck this trend to ensure all team members go out and see clients to build long and lasting relationships.

This ensures that all digital marketing team members can liaise directly with our clients throughout the whole website design or digital marketing campaign process. This enables us to deliver website projects ahead of deadlines and results in our clients getting the most return on investment from each campaign.

We have also instilled a real culture of wanting to deliver results for our client’s websites. This involves all members of the team showing initiative and having the right and the ability to challenge the way in which things are done to provide our clients with the best possible website design or digital marketing service every time. Creating this desire to innovate within the team has paid dividends for our clients and we now have a reputation for being truly ahead of the game.

We insist on adopting a completely bespoke and personal approach, tailoring all website or mobile products and services to suit an individual customer’s needs. To successfully achieve this though we take the following approach:

  • Developing a detailed understanding of a client’s needs from the initial contact/phone call – the team who take first calls are well trained to extract detailed information
  • A guaranteed face-to-face visit with prospective clients, regardless of size, by a senior member of staff to understand thoroughly the nature of the work and needs
  • Taking a good, solid, reliable brief to enable the digital marketing consultants and web designers to undertake their job right first time
  • Researching potential clients’ organisations, their target markets and competitors prior to first presentation – this may well include a focus group approach
  • Regular communication throughout creative and production stages
  • Thorough evaluation of the results of every digital marketing campaign

We are also proud of why clients choose us for services in Website Design, Content Management Systems. E-commerce website design, Bespoke Development, Hosting. Email Marketing, Viral Games, Search Engine Optimisation, Social Media Marketing, Pay Per Click Marketing, Flash Animation, Digital marketing consultancy and Branding and Print Design.

We work nationally with hundreds of website design and development clients in Lancashire, Cumbria, Manchester, Cheshire, Lincolnshire, Yorkshire and nearly every other county in the UK.

We also work nationally with many public sector organisations on website design and digital marketing projects.

From viral games for NHS Yorkshire to Road Safety websites for Cumbria, Lancashire and Cheshire, we have delivered hundreds of successful digital marketing projects for the public sector and fully adhere to all necessary brand guidelines and accessibility requirements.

The reasons are simple as we have;

  • An enviable reputation for customer service excellence
  • Outstanding cutting edge technical skills which are constantly updated
  • An open and positive team culture which encourages fresh creative thinking
  • A strong reputation as a caring employer
  • Rolling investment in team development
  • Care for the community – supporting many local charities

Call us on 01524 548948 to see how we can help you get more from your website and digital marketing.


Website – server info, stats, DNS, IP, popular keywords #online #retail #store


#work in retail.com

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This site is a job board specifically for jobs in retail positions. Users may use a job search tool to search the site for jobs by location, category and keyword. Search results may be further refined by distances ranging from five to one hundred-fifty miles. Users may also browse from a list of general categories.
The home page displays a brief overview of the company under the heading of ‘Who We Are’. A link list of ‘Recommended Jobs’ near the user’s location is also displayed with a ‘see all jobs’ link. Attempting to view all jobs leads user to a registration page where they are informed this feature is only available to members.
Company logos are displayed under ‘Now Hiring’ and leads to a description of the company and a link list of available job openings. Specific job pages include the type of position, the job location address, and candidate requirements when applicable. An ‘Apply’ button is displayed but no further information can be accessed without becoming a member. Some job listings display a website address to apply directly to the company, or suggest an applicant apply at a local store.
Registered users may save job searches and post resumes. Registered employers may list open positions.

Google Analytics is a free tool which gives you possibility to analyze the statistics on your website, ie: the number of visitors to your website, traffic sources. the time spent by visitors on your website, etc. Google Analytics also allows you to collect data on conversion rates and ROI.

Google Webmaster Tools

Google Webmaster Tools is a free tool which provides webmasters with detailed reports about their site and its visibility in the Google search engine. It also gives you the possibility to verify positions of individual phrases, indexing service and possible errors encountered when pages are indexed. Google Webmaster Tools also provides information about the pages that contain links to your site.

JQuery is a library designed for JavaScript language to facilitate its use. It allows you to create effective animations, perform AJAX queries, and create galleries, banners, slide shows, etc.

jQuery UI is the official library of user interface used in jQuery. It provides a variety of patterns, themes, and advanced and multi-level effects, which are necessary for creating web applications.


Retailer – Welcome to Diamond Comic Distributors – Retailer Services Website! #retail #magazines


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Welcome to Diamond Comic Distributors’ Retailer Services Website!

Welcome to Diamond online Retailer Services Area, your entry point to the many web-based services offered by Diamond Comic Distributors, including online ordering, data files, breaking news, art downloads and much more!

Whether you’ve decided to sell comic books as your core product line, or as a sideline to your store’s existing entertainment product lines, you’re about to enter a highly lucrative arena. The universal consumer recognition of many comic-book and pop-culture characters means that you already have a massive pre-sold audience and Diamond is uniquely qualified to deliver these products and consumers to you!

Founded in 1982, Diamond is the world s largest distributor of English-language comic books, graphic novels and related pop culture merchandise. It s also the exclusive distributor to the comic book specialty market for Dark Horse Comics, DC Comics, Image Comics and Marvel Comics, as well as many others. Diamond’s three Distribution Centers, 14 drop-ship/local pick-up points in North America and its United Kingdom facility are strategically positioned to deliver all of these products and a multitude of services to support them to your store.

  • Interested in becoming a Diamond customer? Explore the sections at left to learn how!
  • Already a Diamond customer? Click here to login

Thank you for doing business with Diamond. We look forward to serving you!


Ice-Watch – Official website of the watch brand – Ice Australasia #wine #retailers


#watch retailers

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Explosion of colors by Ice-Watch

Ice-Watch causes an avalanche of colors around the globe: Kolorów Festiwal in Poland, Color me Rad 5k by Ice-Watch in France, The Colour Run Beijing in China.

ICE-CHAMALLOW, SIMPLY IRRESISTIBLE

Discover the delicious world of the Ice-Chamallow collection. Four vibrant, super-trendy colours (neon blue, cockatoo, neon pink and purple) combined with orange hands that contrast and even slightly clash with the dial.

TOKYO, KUALA LUMPUR, FRANKFURT…

Ice-Watch continues to establish presence in the world’s most prestigious cities. We recently opened several new stores in Japan, Malaysia, and Germany. Today we have 11 Flagship stores, 78 Ice-Stores and 56 Kiosks around the world.

New Flagship store in Osaka (Japan)

Ice-Watch brand sets a new Flagship store in Osaka. You were many to join us for the event and discover the identity and the universe of our new collections.

Premium Partner of BMW Motorsport

Show off your passion for sporty driving on your wrist: in the race against time, Ice-Watch is launching a premium collection in the livery of the prestigious motor manufacturer, BMW.

State Visit in China

On the occasion of the State Visit of Their Majesties the King and Queen of the Belgians to the People’s Republic of China from 20 to 27 June, Jean-Pierre Lutgen, CEO of the Belgian watch brand and CASEY International Limited (The Beauty Group), represented by Ms Helene Liu, Executive Director, will sign a declaration to open 210 points of sales and 10 monobrand Ice-Stores in China’s major cities.


Best Shopping Website Reviews – Consumer Reports #stores #with #sales


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No matter what a shopping website sells, it should provide value and quality, make shopping easy, deliver products on time, and provide good customer support. To see how online shopping websites stack up, we asked our readers about their experiences at 52 of the nation’s largest shopping websites. We also checked out many of the websites to see what distinguishes great shopping sites from mediocre ones, and what you should expect when shopping online.

What We Found

Overall, shopping websites received high marks. Survey respondents were highly satisfied with 84 percent of their purchases when visiting shopping websites. But not all sites made the cut. Lower-rated shopping websites were faulted for value, checkout, shipping and customer support.

Scores for quality, value, and price didn’t always line up. For example, readers said that while the product quality at one shopping website was outstanding, that the value and prices at that same site were just okay.

The second biggest complaint among survey respondents about shopping websites overall was not knowing what their final cost would be until checkout. On 6 percent of visits, readers complained about not knowing the full cost until checkout.

What Makes a Great Shopping Experience

Navigation
You should have no problem telling what a shopping website sells, finding specific products and brands, and getting pages to load fast without pop-up windows, Flash videos, or other digital detritus. And you should be able to easily find site policies, contact information for customer service, and your shopping cart.

Checkout
Once you’ve shopped, you should be able to see what you’ve chosen and check out with little hassle. At some shopping websites, even if you don’t create an account, the site places cookies on your computer so that items you select remain in your shopping cart if you leave and return. Plus you can see the total cost without having to check out.

Unfortunately at some sites, clicking on checkout takes you to a sign-in page, with no option to buy as a guest or review your order beforehand.

Shipping
On 7 percent of visits, readers complained about high shipping or delivery charges, a particular problem at flower sites, where more than one in four readers complained. Other shopping websites that got high marks for shipping don’t charge extra for some items or if purchases reach a certain threshold, while still other sites provide no-cost shipping if the item is sent to a local store for pickup.

Don’t assume that free shipping means you’re getting the lowest price for a product. And add shipping charges when comparing prices among retailers.

Customer Support
The better shopping websites post frequently asked questions and have e-mail notification and trackers that show the status of your order. Above all, someone in customer service should be easy to reach either by phone, e-mail, regular mail, social media, or live chat.

Important Site Features

Search Function
On At one shopping website site our search for Converse found 106 items with reviews, plus pull-down menus at the top of the page that let you narrow the selection by color, price, brand, and store availability. But, we found other online shopping deals and coupon websites that have no search function, and one where we had to resort to using Google to find a deal we had seen earlier in the day.

Product-Comparison Tools
If you’ve narrowed your choice to a few similar items, it’s handy to be able to compare them side by side, as we did for several specific product categories on the shopping websites that had such a tool.

On shopping websites that don’t have a product-comparison tool, you can open each product page in a separate tab on your browser and compare that way.

User Feedback
Some sites display an overall rating based on user feedback and the most helpful positive and negative reviews voted on by customers. Many shopping websites use a star system, with five for the top score.

On some shopping websites, the more ratings and reviews, the greater the chance of avoiding fraudulent reviews and getting an accurate idea of a product or service. But at the other extreme, some online deal websites have no user reviews, or simply take reviews from other websites and weeds out the bad ones.

Return Policy
Shopping websites should have liberal return policies, preferably beyond the 30-day limit you see from many retailers. And companies should be willing to replace defective products within a reasonable period even if the return policy has ended. Of course, what’s reasonable depends on the type of product. You wouldn’t expect a retailer with a 60-day return policy to brush you off if a $2,000 refrigerator it sold you breaks down after 90 days.

Shopping Tips

Here are other factors to consider when shopping online, especially when buying from a retailer you haven’t tried before.

Use a Separate E-Mail Address
To keep spam from reaching your regular e-mail account, use a different address for online purchases. Many Internet service providers let you set up numerous e-mail accounts, which you can change any time you want, or you can obtain a free account from such sites as Google. If you don’t want to receive ads and promotions, make sure that the company hasn’t automatically checked boxes in which you agree to receive such materials.

See Products in Person
Check out big-ticket items at a local retailer to see how they look and work in the real world. You can always buy online if the walk-in store won’t match the best online price. If you buy clothes online without trying them on in a store, make sure the site has a liberal return policy. Factor in any return shipping charges.

Look for Gotchas
Read a shopping website’s FAQs, privacy policy, and terms and conditions. Find out what information will be collected, how long it will be kept, and what will be done with it. If a website shares data, see whether there’s a way to limit it. Make sure that any boxes that have you agreeing to share aren’t checked by default. If you don’t understand something, ask, and try to get the answers in writing, perhaps by using and saving an online chat session with customer service.

See What Others Say
Some shopping websites let customers rate retailers who sell through them. Do a Web search with the name of the site and such terms as review and complaints. Read the entire company report (if there is one) at the Better Business Bureau and look for at least a B rating.

Know Warranty Limits
When shopping online, you generally don’t get an implied warranty of merchantability, meaning the right to receive a product that is free of defects and lasts a reasonable length of time. An implied warranty can extend your protection beyond the product warranty and the store’s return policy. Under state law, it automatically accompanies most new-product sales unless the retailer disclaims it–rare for walk-in stores but common for online sellers. Check the fine print. To preserve your basic warranty rights when making a major purchase, consider shopping at a walk-in store.

Use Credit
Credit cards provide greater security than debit cards, allowing you to obtain a chargeback if there’s a problem. Some card issuers let you create temporary account numbers to use when shopping online so that you don’t have to hand over your actual card number.

Keep records. Once you buy something, the shopping website should send you an e-mail summary of your order. But, take a screen shot of your order, just in case.


7 easy ways to get more visitors to your retail website #retail #job #sites


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7 easy ways to get more visitors to your retail website

Any retail consultant knows that more traffic to your brick and mortar retail store means more sales.

But when people ask me as a retail expert how they can attract more customers, they often forget about their website. And that is a big miss.

This simple fact has left a lot of smaller boutique retailers left in the dark when they should be thinking about how to attract more eyeballs to their websites. And by the way, I’m not talking an online store, I’m talking your website – your digital calling card.

If you don’t have a website by now, what on earth are you waiting for? I doubt this Internet thing is going away.

The most effective strategies to attract new customers to your site revolve around boosting your website’s placement in search engine rankings. This has been known as search engine optimization (SEO) and it’s a concept that causes many indie retailers to just throw up their hands in despair. Don’t.

What makes many of these tips easy is that they are just time to create the content, not expensive one-time-only marketing materials.

While it may be fun to play on Facebook, Pinterest or Twitter, that won’t help you attract new customers to your store in that moment they are looking for products you carry or services they are searching for on their phone, laptop or computer.

Being found on the ‘net is the realm of SEO professionals use complex analytics to exploit the methods used by search engines to rank results. While best practices are in a near-constant state of flux, here are seven simple ways you can get started on improving your website traffic volume without being an SEO expert.

Make sure the words you choose to put on your pages, your content, offers valuable information to visitors in search of the answer. Instead of just stating the simple facts about your business, you’re family run, blah, blah, blah or using discounts to try to sell your products, position your business as the solution to a problem the consumer is having. Describe your services in a way that answers their questions to position yourself as the expert. Use lots of “you” and little “we.” This is a very easy adjustment to make on your site, and it only requires that you remain conscious of your approach.

2. Update your website regularly

Just like customers search your retail store for what’s new, the search engines favor websites that have fresh, recently added content. The key here is to choose a web hosting service or site platform that allows you to update your site easily and often. The Retail Doctor is all built on WordPress and easy to maintain without being nickel and dimed by developers or the straight-jacketing by the free platforms.

3. Maintain a blog on your website

OK this isn’t the incredibly easy part but you should be the expert in your field. Just put your thoughts concisely in an article on timely topics that will attract new customers and keep your one-time visitors coming back. For example, if you run a retail clothing business, an article like “5 Must-Have Fashion Trends for Fall” is a good option.

You can run similar features seasonally, and if you provide your reader with value, he or she will keep coming back. Yes you can use Blogger and other sites but you want the blog to live on your site. That would mean you want to use WordPress.org which is self-hosted versus WordPress.com which hosts the blog.

Here’s the difference, self-hosted blogs get all the credit for hits directly for your website while the other gives the credit for all your hits to them. With self-hosted blogs you make your rankings go up, in the other you make their rankings go up. Make sense?

Oh yes, that also means adding fresh content at least once or twice per week.

4. Don’t always be selling

I know, from the guy who makes a significant part of his living doing retail sales training, I’m the last guy you’d think would say that. Here’s what I mean.

So many retailers sites scream price and product that nothing stands out. In the attempt to “sell” something to us you lose our interest because you are shouting either: a) We’re desperate and need the sale or b)We’re only interested in what you can do for us right now. The trick is coming up with content, features, articles and the rest that make your site, and by extension your brick and mortar store indispensable. Once you have that trust and interest, by all means, sell them.

You can use your blog to link to your website, but you should also include links in email newsletters to subscribers and on your social media feeds. Your goal is to build traffic to your website so you show up higher in results. This link building is very easy – all you have to do is add links to content across all the digital platforms you use. You can also comment on local news sites with a link to content on your site. This drives people ultimately to your retail store.

Submit your blog articles and website content to authoritative third-party sources of related information. Local news websites, industry-related blogs, consumer forums and online communities are all great places to re-post your blog articles and build links to your website. It replaces trying to send out a press release about an event – again your goal is to be the authority on home improvement if you are a hardware store or the expert on dog grooming, cooking or para-sailing. Your blog articles, if crafted to show that expertise in bite-sized posts becomes shareable.

7. Invest in professional writing and web design

This will improve the quality and relevance of your site content and make your website more appealing to visitors, both of which can help you generate higher traffic volumes without lifting a finger. Again, free is nice but if you want to attract more traffic to your brick and mortar store, you have to attract more traffic to your website.

These are by no means all the ways to attract customers to your website and then to your brick and mortar retail store but it sure beats sitting around wondering what you can do to attract customers.

Bob Phibbs / Bob Phibbs, the Retail Doctor, is a popular motivational speaker and small business Consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice. His success at making over businesses has been featured on PBS Life Times, in the Los Angeles Times, Entrepreneur magazine, and the New York Times.
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