SocNetV – Social Network Analysis and Visualization Software #social #network #analysis #software, #social #network #visualizer,


Free and Open-Source Tool for
Social Network Analysis

Social Network Visualizer (SocNetV) is a cross-platform, user-friendly free software application for social network analysis and visualization. With SocNetV you can:

  • Draw social networks with a few clicks on a virtual canvas, load field data from a file in a supported format (GraphML . GraphViz . Adjacency. EdgeList, GML, Pajek. UCINET. etc) or crawl the internet to create a social network of connected webpages.
  • Edit actors and ties through point-and-click, analyse graph and social network properties, produce beautiful HTML reports and embed visualization layouts to the network.
  • Standard graph and network cohesion metrics, such as density . diameter . geodesics and distances . connectedness . eccentricity . clustering coefficient . reciprocity, etc.
  • Matrix routines: Adjacency plot, Laplacian matrix, Degree matrix, Cocitation, etc
  • Advanced measures for social network analysis such as centrality and prestige indices (i.e. eigenvector and closeness centrality. betweenness centrality. information centrality. power centrality. proximity and pagerank prestige).
  • Fast algorithms for community detection. such as triad census . clique census ,etc.
  • Structural equivalence analysis, using hierarchical clustering. actor similarities and tie profile dissimilarities, Pearson coefficients.
  • Layout models based either on prominence indices (i.e. circular, level and nodal sizes by centrality score) or on force-directed placement (i.e. Eades Spring Embedder. Fruchterman-Reingold. etc) for meaningful visualizations of the social networks.
  • Multirelational network loading and editing. Load a social network consisting of multiple relations or create a social network on your own and add multiple relations to it.
  • Random network creation using various random network generation models (Barabási–Albert Scale-Free. Erdős–Rényi. Watts-Strogatz Small-World. d-regular, ring lattice, etc)
  • Famous social network analysis datasets. i.e. Padgett’s Florentine families.
  • Built-in web crawler to automatically create “social networks” from links found in a given initial URL.
  • Comprehensive documentation. both online and inside the application, which explains each feature and algorithm of SocNetV in detail.

Source code, packages and executables for Windows, Linux and Mac OS X are available in the “Downloads ” page.

The program is Free Software, licensed under the GNU General Public License 3 (GPL3) .
You can copy it as many times as you wish, or modify it, provided you keep the same license. The documentation is also Free, licensed under the Free Documentation License (FDL).

Do you want to contribute?

  • If you are a C++/Qt developer, you can help our project by commiting your patches (new features and bugfixes) to our source code development tree.
  • If you are a proud SocNetV user (person or institution), you can help us by reporting bugs. proposing new features in our Launchpad ‘blueprints’ page or even donating whatever amount of money you like to the project. If you want to donate some money, click on the “Donate” button (in the page footer). You will be redirected to our Paypal donation account.

In any case, thank you for using and contributing to SocNetV! Have fun with social network analysis.


The Social Network Visualizer project is happy to announce that a brand new version of our favorite social network analysis and visualization software application has been released. SocNetV version 2.3, released on Jul 5, has the eloquent codename “fixer” and it is now available for Windows, Mac OS X and Linux from the Downloads page. What the new

We are pleased to announce that a new version of your favorite social network analysis and visualization software application has been released. SocNetV version 2.2, codenamed “beyond”, brings many new features and it is available for Windows, Mac OS X and Linux. Visit the Downloads page to get it! Here is a brief list of all new features and

Today is a wonderful day, because we are happy to announce that a brand new version of our favorite social network analysis and visualization software application has been released. SocNetV version 2.1, released on Sep 28, has the quite eloquent codename “fixer” and it is available for Windows, Mac OS X and Linux from the Downloads page. What the

The Social Network Visualizer project has released a brand new version of the Social Network Analysis application which brings major code overhaul, new GUI layout, significant improvements and lots of bugfixes. SocNetV v2.0 brings stability, great performance boost and nice new features for easier social network analysis such as separate modes for

This video, uploaded to YouTube by Micheal Axelsen, takes on the dreaded social network analysis by using SocNetV.

SocNetV Features

Explore the nice features of SocNetV to make
your social network research real fun!

Easy User Interface

Navigate yourself and use the application either with the mouse or the keyboard.

File Formats

Load and save to GraphML, but you can also import most network file formats (GML, Pajek, UCINET, GraphViz, Adjacency, EdgeList etc).

Network analysis

Compute distances, eccentricity, connectedness, clique census, triad census, and Prominence indices (i.e. eigenvector, betweenness and information centrality, promixity prestige, pagerank and more)


Apply intuitive visualization layouts on undirected/directed graphs, based on prominence scores or force-directed models.

Famous networks

Automatically recreate known social network datasets such as Padgett’s Families

Random networks

Create random networks using one of the supported models (scale-free, Erdős–Rényi, lattice, small worlds)

Web Crawler

Easily visualize and analyze networks of linked web pages and sites through the built-in web crawler.


Work with multiple relations concurrently. SocNetV supports loading, editing and saving multirelational social networks.


Learn to work with SocNetV and make use of Social Network Analysis methods by reading our Manual

Free Software

SocNetV is Free and Open-Source Software, use it everywhere. Have a feature request? Ask us!

Have fun with Social Network Analysis

Use the buttons to download Social Network Visualizer for your OS or to learn more about Social Network Analysis and Visualization reading the Manual .

Training – Placement #skillexam #(skill #assessment #tool), #offshore #development #services, #recruitment #process #outsourcing #service, #traning


Dear Prospective Training Candidates,

CBS Information Systems, Inc. is fast growing software development and training company offering mission critical solutions to businesses through cutting-edge technologies since year 2000.

We are in the process of accepting candidates for various training programs. The training can be taken in class room style or remote (online) with live instructor.

If you are qualified, available, interested, planning to make a change, please RESPOND IMMEDIATELY. In considering candidates, time is of the essence, so please respond ASAP.

Here are our offerings:

  • Certified Trainer with real time experience.
  • Unlimited Lab Access during non-training hours.
  • Aggressive Placement Assistance.CBS will assist in job placement.
  • Fee Reimbursement upon successful placement by CBS.
  • No contract.
  • Real time Project Exercises and Step by Step Procedures with handouts.
  • Assistance in Resume and Interview Preparation.
  • Training from hands on consultancy experience.
  • Talk with experienced real time consultant available for comments and guidance.
  • Open for candidates with any visa status.
  • We provide the best possible trainer for each course
  • We offer most competitive pricing for our training programs.
  • We offer 100% online training with live instructors
  • You get trained from comfort of your place
  • We use state of the art learning management system
  • You are also connected via phone with live instructor during the class in a conference fashion

360 Degree Feedback Tool #degree #feedback #tool


Learn what Grapevine can do for you in 90 seconds!

360 Evaluations For Any Sized Organization!

Grapevine Evaluations is a 360 degree feedback web-based tool designed for HR departments or consultants to easily create, manage and distribute online 360 Employee Evaluations. It doesn t matter if your company has 5 or 5,000 employees, our tool works with your situation. Want to know more about us, please watch our informative 90 second video above. Our tool helps your company measure performance, improve employee development, and build employee engagement. Our industry leading 360 feedback software helps evaluate and assess your employees without big hassles through our cloud based software.

Grapevine s core advantages:

  • Cloud based tool, no software to install or to download. We are compatible with all environments and even mobile friendly.
  • The most user friendly and easy to use product in this space.
  • Completely customizable to meet your needs, from the question content to the report output.
  • Most importantly it is very cost effective with a scalable pricing model to support small to larger opportunities.


What is 360 degree feedback?

Answer. 360 degree feedback is a process that employees receive feedback, often anonymous and confidential, from the people who work around them. This people commonly include the employee’s peers and manager.

Why should I choose 360 degree feedback over traditional methods?

Answer. 360 degree feedback provides a rare opportunity to identify and discover the talent within your organization. It provides a cost-efficient approach compared to other methods such as work-shadowing, interviews or development centres. The cost and set-up time may be equal to other methods, but once the process is in place, you can put however many people you want through the process.

What aspects can I measure with 360 degree feedback?

Answer. It can measure how someone does his or her job and the behaviour he or she uses at work. 360 degree feedback can also be used to measure specific skills or knowledge that is required in his or her position. We suggest that you never assess employees’ style or personality traits

Why is 360 degree feedback based on competencies?

Answer. The reason 360 degree feedback is based around competencies is because of its consistent measure performance areas that are relevant and required to the company in order to accomplish its objectives and goals. Competencies supply a common language that will describe exactly what each individual needs to do in order to attain his or her objectives.

What is a competency framework?

Answer. The competency framework for a distinct position describes the qualities of the perfect person for that role. Headings such as customer focus, communication skills, analytical thinking and commercial awareness would all be considered competences in this context.

What are the advantages of 360 degree feedback to the organization?

Answer. The four main advantages of using the 360 degree feedback tool are:
Improved planning and implementation of career development opportunities
Assists with the analysis of employees’ training needs
Customer contribution to the evaluation process develops customer satisfaction
Linking survey items to company values and leadership expertise will reinforce company culture

Are there any circumstances that 360 degree feedback should not be used?

Answer. Yes. 360 degree feedback is an effective tool, but should not be in such a way that it damages the trust that has developed between coworkers. It should also not be used if the company does not have the intention of developing any of the issues that may have discovered.

What sort of information should be targeted with the 360 degree evaluation tool?

Answer. The most effective questions in the 360 degree surveys target apparent skills and behaviors rather than the employee’s point of view. The questions should also be applicable to that particular employee’s job and should focus on the competency framework associated with his or her role.

How important is confidentiality for 360 degree feedback?

Answer. This truly depends on who is taking the survey. In an ideal situation people would be pleased to provide their feedback and wouldn’t mind if their answers were shared. But most people often feel that given a sense of confidentiality allows them to be more honest with their feedback without the worry that there will be repercussions or conflict that arises.

Without Grapevine evaluations, our employee reviews and 360 evaluations would be difficult and unruly. Employees feel that they are giving their best feedback, but it s not an onerous task with Grapevine. Managers feel that the reports are detailed and comprehensive. The support that Grapevine gives me, the administrator, is invaluable. Thanks, for the third year in a row.

— Media Profile Inc.

360 Evaluations can be very time intensive. Tracking responses, sending reminder emails, and managing all of the other moving parts takes away from other important tasks. We found that using Grapevine to administer 360 Evaluations for our clients made the process much simpler, efficient, and cost effective.

— Kelley Executive Partners, Indiana University

Grapevine is a true business partner. We use their evaluation and survey software and they both provide great value to our organization. The products are excellent and the people are helpful and easy to work with. I highly recommend Grapevine to any company looking for this type of partnership.

— MedPlus, Inc. a Quest Diagnostics company

Grapevine s 360 Assessments has been an instrumental tool for our Leadership Development Program when assessing our top talent. The reporting capability is rich and easy to read. I d recommend Grapevine to others looking to dial up their developmental efforts for their top performers.

I have used other 360 s over the years for my clients. The ease and ability to customize a 360 for the unique needs of my clients is outstanding. The Grapevine system is more than competitively priced as compared to other systems that allow you to customize. Excellent Sales and Technical support.

— Rabbi Steven Kaye – Or Chadash

I was very pleased with the service and ease of use that Grapevine offers. We are extremely satisfied with the whole process, from setting up our 360 review to analyzing the reports. Welliver McGuire Inc. will continue to use Grapevine for all of our 360 and review needs.

— Welliver McGuire Inc.

I have used Grapevine s 360 Degree Evaluations as part of a coaching project for a client. The ease of use, the possibilities to tailor the evaluation exactly as you want (including the branding) and the online follow up tools resulted in a very professional start of the project.

— ACTIMPACT Business & Leadership Coaching

Trusted by Businesses and Organizations everywhere!

Grapevine Evaluations offers a 360 degree feedback software solution for employees in a business of any size. Using proven appraisal techniques, our system will give you the tool required to maintain leadership and improve performance, management and ROI. Don t settle for a typical survey. With our multi-rater online platform capabilities, your business will begin to see the real picture about your employees, their strengths, areas for improvement, challenges and more. Get started today with our free demo.

Call 1-888-668-6162 to request a demo!

Types Of Inventory Risks #best #network #inventory #tool


The Best Practice Network Guidelines | The Best Practice Network

Many firms with manufacturing facilities have a huge amount of inventory. Retail and whole sale businesses also have enormous amounts of inventory. Even though sufficient inventory will ensure a smooth flow of business processes and avoid manufacturing delays, but this inventory also has certain risks associated with it.

In order to alleviate such risks from your business, you need to understand them completely. By doing this, you will be able to draft appropriate risk management strategies using best practices for inventory control. A few key inventory risk types are mentioned below.


Theft is one of the biggest risks with regard to inventory control, specifically when the inventory is higher in value. If internal employees are involved in the theft, it is much more difficult to identify as they know the entire system and would probably be wise enough to erase all their tracks after the theft.

Every year, firms spend millions of dollars to prevent theft risk. They invest money in security measures like cameras or by hiring watch guards to prevent any incidents of inventory theft.

Inventory Waste Damage

Inventory usually tends to get damaged while being used in the normal business processes. Damaged inventory cannot be used and goes to waste, increasing the costs of the business. To avoid inventory from being damaged and to reduce waste costs, companies create inventory control policies to minimize the damage as much as possible as well as issue rules and regulations regarding the effective use of inventory to prevent waste.

Inventory Loss

Inventory is a current asset to a firm. A loss of inventory means a reduction in the company equity. Goods in the inventory can get lost if the inventory is not managed properly or if the employees are not careful in handling inventory.

Firms have now created an inventory control system to identify the exact amount of inventory loss as well as the cause of the loss. This enables them to reduce company expense and prevent such inventory losses.

Shelf Life

Many products have a certain amount of shelf life. This poses an inventory risk for the company. Perishable items like milk and eggs have a smaller shelf life than other products and companies producing such goods may be at a higher inventory risk. This requires manufacturers to have a tight control over their manufacturing and inventory control policies. In such cases, firms produce only as much as the demand requires. Producing less than required will prevent the company from meeting the demand while producing a surplus may increase waste costs.


All products go through the product life cycle. Those products that are in the decline stage are at a higher inventory risk. Firms of such products tend to tighten their inventory control and manufacturing policies and only produce enough to sufficiently meet their current demand. A surplus production of goods that is not sold in the market will become obsolete and will be a heavy burden on the firm.

Truck Tool Boxes from Highway Products, Inc #pacific #highway #storage, #truck #tool #boxes


Truck Tool Boxes

These Premium Class Toolboxes are made with HeavyGauge Aluminum and come with an Industy Best Lifetime Warranty!

Make your pickup truck look like a Million Bucks!

Built to La st! These Tool Boxes F its all trucks including Ford, Chevrolet, Dodge, and Toyota pickup trucks.

Highway Products Truck Bed Tool Boxes

Preferred by Contractors and loved by the rest of us because they offer secure, organized access to our expensive power tools and gear. They allow us to keep the cab of our pickup trucks clear for passengers and add safety in case of an accident. They mount to the top of the pickup’s bed rails, leaving room underneath for sheets of plywood or longer items. You can throw stuff at them, in them, tie things to them, call them names, and they still love you. Close to being man’s best friend.

Why are we the best?

1. All our pickup tool boxes are built from from Heavy Gauge 1/8 thick marine grade aluminum. This is the same material we use on our semi truck tool boxes. Twice the thickness of the standard brand pickup truck tool boxes.

2. Plus, we include a lift-out aluminum tool tray. You won’t find this feature in other brands either. We’ll talk about this more below.

3. Stainless steelNOT PLASTIC BUTTONS. Again, the same locks we use on our semi-truck underbody tool boxes. Hard Core!

4. Our hinge, the back-bone of a tool box. is also stainless steel and the heaviest gauge you will see anywhere. Again, the same hinge we use on our semi truck tool boxes. Super tough!

5. Easy low-entry design allows you to get at your tools, even on higher profile trucks.

6. Great looks! Our tool boxes are hands down, the best looking truck tool boxes on the market.

7. Warranty LIFETIME Not one, not five, not ten, not limited. LIFETIME .

Sound good so far? There’s more!

Now lets look at some tool boxes.

No Drill mounting systems – standard
That’s right! You won’t have to drill holes in your bed. We furnish a special hook system that clamps
your pickup tool box securely to your bed from the inside of the tool box.

These are Hot! This tough new look (pat.pend) will certainly draw attention from your buddies. Our shop guys came up with this armor shield one day when the punching machine punched a bump instead of a hole. They asked us if they could run with it. Of course, we said yes!

End result: A Roman Warrior looking piece of armor that we’re calling The Gladiator . Also available in our double lid (gull wing), and now available in Low Profile models.

The Gladiator comes standard in a powder-coated black finish as shown, but just for you, we’ll do white, yellow, black, gray, or.

Ask for a headache rack to match, we’ll knock $100 off the package!

Our experienced sales staff are standing by to give you prices and answers to your questions.
Call 1 800 TOOLBOX (1 800 866 5269) 7am – 7pm PST

The one of a kind Gladiator pickup tool box is also available in the Gull-Wing style with lids opening from either side and a nice aluminum tray to go with it. No Plastic Here!

Our 100% aluminum trays are hard-core tough. Why, because we use thicker material and no plastic that cracks after six months.

We also have a built in handle on top for easy carrying. Just another feature you won’t see anywhere else.

Hunters, fishermen and campers who drive pickup trucks find these large capacity tool boxes perfect for securely stowing firearms, fishing poles, tackle boxes, boots, sleeping bags, and assorted gear.

Here’s a feature you need to be aware of. Look at the extra opening you get with Highway Products tapered lid design. (shown by arrow)This enables you to carry longer items in your tool box when you need to. Try to get a shovel in the other guys pickup truck tool box. You probably already know, it’s a real hassle.

Another benefit of our tapered design is the low cargo access you get. This is a great feature when you’re trying to get the items out of the bottom of your tool box. Especially if you have a high profile pickup truck like a 4×4.

Carry Rover with you every now and then? Don’t have a place to tie him down? Highway Products saddle boxes come standard with a cast aluminum rope hook welded permanently on both sides of your tool box. (see another picture below)

This rope hook is great for securing a load in your truck bed. It has a closed eye and an open eye for easy and convenient tie-down. Bunji straps, rope, and leashes hook up fast. They are welded from the inside of your tool box for clean looks. Seen this any where else? No, you haven’t.

You won’t see a tray that compares to the Highway Products tray either. It’s made of thicker aluminum than most other tool boxes. Plus, it sits high in your tool box to give you more room underneath.

No plastic here! Plus, it lifts out of your tool box giving you easy access to other cargo, or take the tray and your tools to the job.

One of the most over-looked and under-estimated parts of any truck body tool box is the hinge. As you can see, Highway Products eliminates this problem by using oversized stainless steel hinges.

Heavy Gauge stainless steel with solid 1/4 pin

Another over-looked feature in truck body tool boxes is the method of fastening hinges. Rivets rattle apart. Highway Products uses the highest quality Stainless Steel Torx screws that Do Not break or rattle apart. Plus, you can replace a door with simple tools in case of damage. No special rivet gun needed here.

The heart of any truck tool box is the locking mechanism. Highway Products got it’s unsurpassed reputation from building underbody tool boxes for semi-trucks back in the 1980’s. We learned very quickly which locks work and when we found a winner, we stuck with it.

These are the same locks we use on our semi-truck underbody tool boxes and they are the toughest you can buy. We are very comfortable giving you a Warranty for Life on these locks.

Since 1980 our pickup truck tool boxes have been beaten, crashed, and abused by thousands of our customers. We have re-engineered, improved, and tested again and again until our customers really have to work hard to hurt them.

Highway Products pickup truck tool boxes come in three styles: the standard height saddle box, the low profile saddle box and the gull wing saddle box. The standard height saddle box also comes in the polished aluminum front Silverback version shown above. You may want a combination of polished lids and black powder coat box to set your truck apart from the others. Just ask for it. We Can Do!

Single lid truck tool box gives maximum opening for longer items you may carry like, levels, tri-pods, jacks, etc.

Single lid with lower profile Low-Pro lid design gives better rear view and works for pulling most fifth wheel trailers where trailer overhang may swing over box.

Our double lid Gull Wing design is unique in that the door is tapered for a low access into the tool box. It also allows a bigger opening. A great box for taller 4×4 trucks.

Neural Network Design #network #discovery #tool


NEURAL NETWORK DESIGN (2nd Edition) provides a clear and detailed survey of fundamental neural network architectures and learning rules. In it, the authors emphasize a fundamental understanding of the principal neural networks and the methods for training them. The authors also discuss applications of networks to practical engineering problems in pattern recognition, clustering, signal processing, and control systems. Readability and natural flow of material is emphasized throughout the text.


Extensive coverage of performance learning, including the Widrow-Hoff rule, backpropagation and several enhancements of backpropagation, such as the conjugate gradient and Levenberg-Marquardt variations.

Both feedforward network (including multilayer and radial basis networks) and recurrent network training are covered in detail. The text also covers Bayesian regularization and early stopping training methods, which ensure network generalization ability.

Associative and competitive networks, including feature maps and learning vector quantization, are explained with simple building blocks.

A chapter of practical training tips for function approximation, pattern recognition, clustering and prediction applications is included, along with five chapters presenting detailed real-world case studies.

Detailed examples, numerous solved problems and comprehensive demonstration software.

Optional exercises incorporating the use of MATLAB are built into each chapter, and a set of Neural Network Design Demonstrations make use of MATLAB to illustrate important concepts. In addition, the book’s straightforward organization — with each chapter divided into the following sections: Objectives, Theory and Examples, Summary of Results, Solved Problems, Epilogue, Further Reading, and Exercises — makes it an excellent tool for learning and continued reference.

New in the 2nd Edition

The 2nd edition contains new chapters on Generalization, Dynamic Networks, Radial Basis Networks, Practical Training Issues, as well as five new chapters on real-world case studies. In addition, a large number of new homework problems have been added to each chapter.

Obtaining the Book

A free 1012 page eBook version of the book (11.4 MB PDF) can be downloaded from here. A somewhat condensed 800 page paperback edition of the book can be ordered from Amazon.

Related Resources

Transparency Masters (The numbering of chapters in the transparency masters follows the eBook version of the text.)

  • Video lectures for a 15 week course covering most of the textbook are available from the Oklahoma State University College of Engineering, Architecture and Technology Extension Office. Contact Kristi Wheeler, Manager, Engineering Extension, (405) 744-9227 .

Data for Case Studies

Neural Network Design Demonstrations

DDoS Attack Predictions for 2017 #anti #ddos #tool,ddos #attack #protection #software,ddos #prevention #software,ddos #mitigation #device,ddos


DDoS Attack Predictions for 2017

In recent months the world has witnessed the rise of new, significant high-volume distributed denial of service (DDoS) attacks. With 2016 nearly in the rear-view mirror, at Corero we are preparing for a very busy year ahead. Our threat predictions for 2017 include:

  • Terabit-scale DDoS attacks will become the new norm, impacting ISPs and the Internet backbone itself
  • Novel zero-day reflection and amplification attacks will appear with more frequency, enabling more sophisticated and targeted attacks
  • DDoS attacks will become a top security priority, with increased disruption to businesses and government due to rising threat levels.

The Mirai botnet, which was responsible for a string of attacks in recent months, including the DDoS attack against DNS provider Dyn in October, will continue to evolve as hackers take advantage of the millions of poorly-secured, Internet-connected devices currently in use worldwide. In terms of its size, the Mirai botnet is currently believed to have a population of around 300,000 compromised devices, but its population could increase significantly if hackers amend the source code to include root credentials for other types of vulnerable devices.

Corero predicts that the Mirai botnet will also become more complex in 2017, as hackers evolve and adapt the original package, equipping it with new DDoS attack methods. Mirai is currently believed to contain around ten different DDoS attack techniques or vectors which can be utilized by hackers to initiate an attack. We believe this will increase during 2017 as attackers develop new methods, and then make them open source and available for anyone to use.

While the Mirai botnet is certainly fearsome in terms of its size, its capacity to wreak havoc is also dictated by the various attack vectors it employs. If a variety of new and complex techniques were added to its arsenal next year, we may see a substantial escalation in the already dangerous DDoS landscape, with the potential for frequent, terabit-scale DDoS events that significantly disrupt Internet availability.

The motivations for DDoS attacks are endless, and the range of potential political and economic fallout from such attacks could be far-reaching. Our entire digital economy depends upon access to the Internet, so organizations should think carefully about business continuity in the wake of such events. For example, it may be prudent to have back-up telephone systems in place to communicate with customers, rather than relying solely on VOIP systems, which could also be taken down in the event of an attack.

As an example of the pace of change in the DDoS landscape, the Corero Security Operations Center recently warned of an extremely powerful new zero-day DDoS attack vector which utilizes the Lightweight Directory Access Protocol (LDAP), and has the potential to amplify attacks by as much as 55x.

Certainly the Internet community needs to prepare for potent attack vectors like this to be added to botnets like Mirai. The combination of zero-day DDoS vectors, Mirai delivery mechanisms and attacker ingenuity would seem to indicate that Terabit-scale attacks could occur more frequently next year and internet availability in states, major geographic regions or even countries could be impacted significantly. Individual DDoS attacks, on average, cost large enterprises $444,000 per incident in lost business and IT spending, so the combined economic impact from an entire region being affected would be extremely damaging.[1]

ISPs Must Play a Role in Reducing DDoS Attacks

In the wake of recent IoT-related DDoS attacks many have encouraged manufacturers to install proper security controls on internet-connected devices before they are issued. That s a step in the right direction, but ISPs also have an important role to play in reducing the number of future DDoS attacks.

At a local level, ISPs could significantly reduce the overall volume of DDoS attacks across their networks by employing systems to detect and remediate infected bots that are used to launch DDoS attacks. Furthermore, they can leverage best practices such as ingress filtering to remove the problem of spoofed IP addresses that are widely used in reflection DDoS attacks. This simple improvement to service provider hygiene would be a great initial step towards reducing the overall volume of DDoS traffic. These steps can t protect against the full spectrum of DDoS attacks, but they would speed up the global response to attacks.

ISPs will find themselves at an important crossroads next year. By working together with governments and the international community, ISPs can strengthen the underpinning infrastructure of the Internet and significantly reduce the volume of malicious traffic flowing across their networks.

It is human nature to reflect on the past and wonder about the future. The good news is that the Internet community is paying attention and network operators, in particular, are actively looking for ways to address this issue. From the conversations I have been having, I see good reason to be optimistic and I am hopeful that the number of volumetric DDoS attacks in two or three years time will be significantly reduced through the combined efforts of ISPs, device manufacturers, security vendors and even government entities. As the IT security community rallies together to better protect the integrity of the Internet, we may make tremendous progress in defending against DDoS attacks.

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Gartner Says Thought Leadership Marketing Can Be a Powerful Tool for IT Services Providers #e-mail


STAMFORD, Conn. February 1, 2010 View All Press Releases

Gartner Says Thought Leadership Marketing Can Be a Powerful Tool for IT Services Providers

Once the Preserve of Large Consultancy Firms, TLM Is Rapidly Becoming an Established Field Within Marketing

Thought leadership marketing (TLM) can be a powerful tool for improved marketing success in IT services, according to Gartner, Inc. While thought leadership has been used by consulting firms for a long time often accounting for as much as 20 percent of marketing expenditure an organized discipline of TLM is only now emerging, allowing marketers to use this as a manageable tool to drive business.

Gartner defines TLM as the giving for free or at a nominal charge of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.

“The principle of TLM is simple enough: You give away a little valuable intellectual property to establish your potential usefulness to the client, in the expectation that the client will use your expertise and services,” said Rolf Jester, vice president and distinguished analyst at Gartner. “Its essence is to show, rather than tell what a company can do, and to do so in a way that positions and differentiates that company’s offering for the chosen target audience.”

Mr. Jester cited some examples of leading IT services organizations that use TLM:

  • Under the heading “Capgemini Point of View the way we see it,” Capgemini publishes future-oriented “TechnoVision” documents for vertical industries.
  • Deloitte’s many activities in this category include a series of debates published on its website and publicized via e-mail, drawing out opposing views on current key business issues and highlighting considerations that executives need to take into account.
  • IBM, among its many other activities, maintains a substantial “Institute of Business Value” to publish business research.

Gartner’s review of the TLM activities of IT services providers has shown three types of program. These are not mutually exclusive but will often be combined:

  • Opportunistic. This type of program tends to be short-term and promotional-campaign focused. It boosts interest in and therefore sales of a specific offering.
  • Door-opening. This type of program can help establish or expand permission to play and is ongoing, although it evolves as acceptance grows to build visibility and credibility in the market.
  • Brand support. This is the most sustained type of TLM program and is used to reinforce the brand promise and image.

Regardless of the programs employed, Gartner analysts said that the company’s brand and positioning must form the basis for the development of TLM strategy, and that strategy must be kept in alignment with the evolving direction and capability of the service firm.

“A clear business plan, driven by the brand and positioning strategy, and accepted widely by multiple levels of leadership, is the essential starting point,” said Christine Adams, managing vice president at Gartner. “External intelligence on competitive activity is critical, as is a good understanding of what is already being done in your company and why.”

Additional information is available in the report “Marketing Essentials: How to Use Thought Leadership Marketing for IT Services Providers.” The report is available on the Gartner Web site at

About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company. The company helps business leaders across all major functions in every industry and enterprise size with the objective insights they need to make the right decisions. Gartner’s comprehensive suite of services delivers strategic advice and proven best practices to help clients succeed in their mission-critical priorities. Gartner is headquartered in Stamford, Connecticut, U.S.A. and has more than 13,000 associates serving clients in 11,000 enterprises in 100 countries. For more information, visit .

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an “as-is” basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.

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