Retail Franchise Opportunities #internet #retailer #conference

#retail franchise


Opportunities are knocking retail industry doors as the industry size is getting bigger in India. The retail sector of India alone contributes 22 per cent of country’s gross domestic product (GDP) and contributes about 8 per cent to the total employment. The industry includes varied segments like clothing, food, beverages and convenience stores etc. So, Franchise Zing has maintained a finest portfolio of brands offering lucrative franchise deal to develop business opportunities in India. It is time for you to explore among options to discover best franchise opportunity for your business.

Company: Nanson Overseas Pvt Ltd
Investment: 5,00,001 – 10,00,000, Space: 150 – 2000

Company: AUM ZONE
Investment: 5,00,001 – 10,00,000, Space: 200

Company: Vishal Mega Mart
Investment: 30,00,001 – 50,00,000, Space: 3000

Investment: 10,00,001 – 15,00,000, Space: 800-1200sqft with carpet area

Company: Gift Shopee
Investment: 2,00,001 – 5,00,000, Space: 100

Company: U.S.D.S
Investment: 2,00,001 – 5,00,000, Space: No Space Required

Company: Archies Ltd.
Investment: 15,00,001 – 20,00,000, Space: 500

Company: Reebok
Investment: 30,00,001 – 50,00,000, Space: 400-700

Company: Reid & Taylor (India) Ltd
Investment: 30,00,001 – 50,00,000, Space: ( In the Prime Location) 1200 – 2500 Carpet

Investment: 20,00,001 – 30,00,000, Space: 1000 SQ FEET

Company: Pampered Home Pvt Ltd
Investment: 15,00,001 – 20,00,000, Space: 200

Company: Presto Franchise
Investment: 5,00,001 – 10,00,000, Space:

Company: STORE99
Investment: 10,00,001 – 15,00,000, Space: 1000

Investment: 5,00,001 – 10,00,000, Space: 175

Company: Danube Group
Investment: 1 Crore and above, Space: 25000 to 50000 sq.ft.

Franchise in India

Supported & Endorsed by

Get Connected


Contact Information

239, West End Marg Near Saket Metro Station MB Road, New Delhi 110030

Keep In Touch

The information contained herein is of generic nature only, & FranchiseZing is not, by means of this website or any part thereof, rendering professional advice or services. You should consult a qualified professional advisor, before making any decision or taking any action that might affect your funds or finances or business. Your use of this website or any of its pages or links given, is at your own risk & you assume full responsibility and risk of loss resulting from your usage.

Copyright 2016 Franchise Zing. All rights reserved.

Retail franchise #rapid #rewards #enrollment #promotion #code

#retail franchise




Retail franchises sell goods or merchandise from a fixed location, such as a mall or kiosk. The Retail category encompasses franchises and business opportunities from a wide variety of industries, including clothing, food, beverages and convenience stores etc. Please peruse this category to find the right retail business for you and benefit from a proven business system and well-recognized brand.

Gold Member

Archies Ltd
Industry: Retail Investment:
Space: 300-500

Gold Member

Reid & Taylor (India) Ltd
Industry: Retail Investment: Rs. 3000/- per sq ft
Space: ( In the Prime Location) 1200 – 2500 Carpet

Gold Member

Kewal Kiran Clothing Limited
Industry: Retail Investment: 600000
Space: 200 to 1000 Square feet

Gold Member

GenX Fashion Hub
Industry: Retail Investment:
Space: 500 – 1200

Gold Member

Radha Madhav Corporation Ltd.
Industry: Retail Investment:

Gold Member

Nilgiris 1905
Industry: Retail Investment: 20-25 lak
Space: 2000

In retail, what is the difference between multichannel and omnichannel? #jobs #in #retail

#multi channel retailing


This is a Great Question. Here s the difference:

Multichannel Retailing is something that retailers have been doing for a long time. This means that they were selling through more than once channel. For example, brick-and-mortar stores, catalogue, and kiosks.
Each channel may be managed separately, with it s own demand forecasts, promotions, and even price adjustments. These traditional methods produce a tremendous amount of out-of-stocks, carrying costs, lost sales, and unnecessary markdowns every year.

Omni-Channel Retailing has evolved with the introduction of Predictive Analytics technology that has allowed retailers to gather more data about their supply chain, and make better decisions. These decisions are made by taking the entire business into account, dozens of factors, trends, forecasts, and interrelations of each piece of the business.

In a true Omni Channel environment, the entire retail organization works in concert. From merchandise planning, to assortment planning, purchasing, allocation, replenishment, and to promotions, price optimization, and event management. This significantly reduces inventory costs, and increases customer service lever at each channel to maximize gross margin.

Our company has been offering a fully integrated Retail Predictive Analytics platform for over ten years. Take a look at our solution map below.

You should also take a look at this article on how Retalon s Predictive Analytics are the answer to Smart Fulfillment in Omni Channel Retailing:

Hope this helps, give me a shout if you have any questions about anything above! Yan Krupnik | LinkedIn

7.9k Views View Upvotes Not for Reproduction

I’ve written about my thoughts on this topic here: Omnichannel is a buzzword. Multichannel is a strategy. But, I’ll sum up the contents of that article…

The original poster is correct. Omnichannel and multichannel are not the same thing, even though they are often incorrectly used interchangeably.

However, another myth that’s floating around (even in this thread) is that omnichannel is a more modern evolution of multichannel. THIS IS NOT TRUE! “Omnichannel is a newer term, but it is not the evolution of multichannel .

Break down what those words actually mean. “Multi” means more than one. “Omni” means every (“omnichannel meaning “every channel”). Trying to be “omni” means making a strategic decision to be everywhere. It’s not about architecting a customer experience, based on where you customers want/need you to be. It’s about assuming your customer need omnipresence, which simply isn’t true.

“Omni isn’t actionable. It’s unfocused.

Omnichannel also focuses too much on customer touchpoints. You do need to create effective customer touchpoints, but that alone will not deliver an exceptional customer experience. Omnichannel does not account for what must go on behind the scenes of your business.

On the other hand, multichannel strategy means building a customer experience via the channels your customer needs you in. It also means building the operational ability to deliver an exceptional customer experience across those channels. I define it as the intersection of three concepts:

  • Customer Type – How you need to interact with different customer segments (B2B and B2C customers are very different).
  • Fulfillment Method – How you fulfill customer orders (e.g. inventory management, drop shipping, 3PL).
  • Sales Outlet – How you manage customer touchpoints (e.g. merchandising, marketing, eCommerce) across multiple channels.

Multichannel strategy incorporates all of these elements. Omnichannel strategy really only worries about the third.

Don’t get caught up in the media buzz of the term “omnichannel”. It doesn’t mean “doing multichannel better”.

1.8k Views View Upvotes Not for Reproduction

Retail Security System Tips #retail #me #knot

#retail loss prevention


Retail Business Security Systems Solutions

The primary objective of owning your own business is to maximize your profits. Retail security systems can help you keep your profits from walking out the door unnoticed. According to the Nation Retail Security Survey, small businesses often experience higher annual shrinkage than larger companies. In part because smaller businesses are not equipped with retail security systems. However, there is plenty you can do to reduce and/or prevent retail loss.

Watch the retail demo
Make it Difficult for Retail Theft to Happen:
  • Instruct employees to be the first line of defense by greeting or acknowledging every customer who enters their department.
  • Provide personal customer service to as many customers as possible.
  • Instruct floor personnel to make frequent eye contact with customers who wish to browse on their own.
  • Assign zones for staff coverage so that floor personnel don’t leave vulnerable areas unattended.
  • Instruct floor personnel to make a pleasant comment to every customer about the item(s) being taken into the fitting room, so that the customer is aware of what is expected to be either returned or purchased.
  • Always maintain 100 percent compliance when placing security tags on vulnerable merchandise.Install added security measures in “blind spots” around the store (e.g. bright lighting, security mirrors, anti-shoplifting signs, and camera).
  • Lower displays around the cash register that block the cashier’s view of the selling floor. If your store is large in size, improve retail security by making frequent announcements over the public address (PA) system, such as “Security to area 4,” even if your store doesn’t have security personnel or an area 4.
  • Issue a criminal trespass warning to all known shoplifters who you want to be prohibited (by law) from entering your store again. Let shoplifters know, by work and deed, that your store prosecutes all offenders.
Supervise the Selling Floor:
  • Try to be on the sales floor at least 80 percent of the day.
When walking the floor, continually observe and respond to:
  • Mismarked merchandise.
  • Incorrect price signs.
  • Unattended price gun.
  • Open showcases.
  • Unlocked security fixtures.
  • Empty packages.
  • Inoperative security equipment.

To ensure retail security and loss prevention, encourage employees to keep their heads up and eyes open.

Train employees to observe and respond to:
  • Known shoplifters.
  • Suspicious customers.
  • Merchandise concealed for later pickup.
  • Open showcases.
  • Loose bags or gift boxes accessible to customers.
  • Empty packages.
  • Merchandise without security tags.
  • Prohibit vendors from going into back areas unsupervised.
  • Don’t allow merchandise to be removed from receiving until it is properly checked-in and marked.
  • At least once each week, verify the proper receipt of one delivery by counting and comparing the number of cartons received (and their satisfactory condition) to the amount shown on the waybill, and look for proper notations and completion.
  • Keep back areas neat and clean so that it’s easier to quickly observe irregularities and manage retail security.
  • Prohibit vendors from going into back areas unsupervised.

Information provided by The Peter Berlin Report on Shrinkage Control, Store Managers Edition. The Peter Berlin Retail Consulting Group, Inc. 380 North Broadway, Jericho, New York 11753. Telephone: 516.932.0450.

More Resources

Protecting your business is our business.

ADT is not only committed to protecting homes, but businesses as well. We offer a range of business security systems. and also more comprehensive control and safety features through business automation. These automation solutions include business alarm monitoring as part of outside theft prevention and employee theft prevention. But even beyond what our standard business alarm systems provide, they give you more control over your system, lights, thermostat and equipment. Contact ADT to learn more about our security. If we already protect your business, you can download our ADT manuals for more detail on your current system or any upgrades you are considering.

We protect all kinds of businesses.

Our security systems for business aren’t just powerful, they’re designed with real businesses in mind. With so much on the line, you can trust that our on-call experts never take business safety lightly and understand that each industry has its own set of requirements and risks. That’s why we specialize in tailoring security to different business categories. We have retail business security. restaurant security systems. mechanical business automation. pharmacy security system options and office security. If you are interested in learning more, please visit our Security Services FAQs page. You can also refer to our business security blogs for more information and materials about how to reduce business false alarms while protecting your business.

You can have even more safety at home

As a business owner, you have a lot on your plate. Protect your home as smartly as you would your business with ADT home security. All of our wireless home security systems provide the basics: burglary prevention. carbon monoxide detectors. fire protection services and more.

Our range of home automation systems, ADT Pulse®. can be extended to include remote access. home energy management tools and home video surveillance. to give you more smart ways of keeping your home safe, comfortable and running energy-efficiently.

How much do you know about our home security?

Our home security systems are best known for monitoring against burglary and fire, but we also offer CO monitoring and flood detection. which can help with storm preparedness thanks to a water detection sensor .

Beyond our basic security, you should also look into our ADT Pulse® products. These include controls for lights, locks, live video, as well as remote temperature control. all accessible from our app.

The ADT Commitment

ADT home security is the most established and trusted in the industry. For over 140 years, we’ve made protecting and connecting the centerpiece of what we do.

We consider this commitment an ADT responsibility that goes into all of our home security systems. but also goes beyond that to placing a high value on ADT sustainability as well.

Even a brief look at our ADT history tells you a great deal about ADT. and further demonstrates our experience, expertise and values. These qualities are pervasive in our company. Our ADT directors and ADT corporate leadership are committed to upholding the ADT code of conduct and ADT ethics in everything that we do.

Why Our Customers Trust ADT

ADT is the most trusted security company in the industry. Keeping you safe is our business. But don’t take our word for it; watch the ADT Lifesaver Testimonial Videos to hear real stories from real people who’ve had their lives and homes saved by ADT. Additionally, check out our ADT Pulse® app downloads to see exactly what technology we offer in terms of home safety. Our equipment is easy to use, but should any questions arise, you can download our ADT security manuals. check the ADT security FAQs page, or contact ADT directly. We keep your home secure 24/7 and aim to provide you with round-the-clock support as well through ADT customer service .

Media – NZ Retail Magazine – Retail NZ #vacancies #in #retail

#retail magazine


Retail NZ

NZ Retail Magazine

As the official magazine of Retail NZ, NZRetail Magazine is dedicated to providing retail business news, trends and developments to its readers in a clear and comprehensive manner. Both large and small retail business owners and managers consider NZRetail compelling and useful. In a media environment that’s more and more cluttered with messages across a wide range of channels, this multi-award-winning title is delivered right into the hands of New Zealand’s retail decision makers.

As a Retail NZ member, your subscription to the Magazine (RRP $71.40 per annum) is FREE. If you’re not a Retail NZ member and you’d like to subscribe to the Magazine, please click “subscribe now” and you’ll be taken to the Tangible Media website.

Associate members are entitled to a 15% discount off standard advertising rates. For more information download the Media Kit here.

Retail Store Manager Jobs #discount #coupon

#retail manager jobs


“retail store manager”

Retail Store Manager to be Placed in Canada/australia/hongkong Countrywide Visas 3-8 YearsCanada, AustraliaRetail, Wholesale, Store Management, Business Development. Few Hours Ago Looking for Store Manager For Pondicherry – Leading Retail-diva HI STYLE INDIA (P) LTD 3-7 YearsPondicherryStore Manager Store Operations Today Walk In – Retail/store Managers Cars24 Services Pvt. Ltd. 2-5 YearsMumbai, Mumbai Suburbs, Navi Mumbaisales, selling, Retail, Retail Sales, Retail Store Manager 2 days ago

Find Better Jobs for

Assistant Store Manager ( Hardcore Sales Background) – Retail Luxury C Kaamkaajindia 4-8 YearsMumbaiSales, Team Handling, Luxury, Client Management, top brand, HNI. 1 day ago Retail Store Manager Confidential 3-7 YearsHubli, Dharwad, Mangalore, Salem, Hyderabad, ChennaiStore Management, Retail Sales, Store Planning, inventory planning. 5 days ago Job Opening For Retail Store Manager – (bihar, Jharkhand, Gujarat) SLA Consultants India 3-8 YearsAhmedabad, Patna, RanchiRetail, Apparel, Store Management, store manager, Department manager, floor. 7 days ago

Female Retail Store Manager- Chennai 2Coms Consulting Pvt Ltd. 1-6 YearsChennaiRetail Outlets, Store Management, EBIT, PROFIT AND LOSS, STORE OUTLETS. 6 days ago Hiring For the Post of Store Manager – Retail & Csr(counter Sales Rep) Excel HR Solutions Private Limited 2-4 YearsPuneCounter Sales, Retail, Store Management, sales, Business Development 2 days ago Retail Store Manager ARJAY RETAIL 3-8 YearsBengaluruRetail, Store Management, showroom management 4 days ago

Required Retail Store Managers for Gurjrat, Bihar, U.P & Jharkhand V Mart Retail Ltd, Plot No.862,Udyog Vihar Phase V, Behind Trident Hotel,Gurgaon 5-10 YearsBihar, Gujrat, JharkhandStore Management, Retail Outlets 4 days ago Corporate Opening For Retail Store Manager Vivek Pvt Ltd 3-8 YearsCoimbatoreshowroom, manager, store, branch, store incharge, branch manager. 6 days ago Store Manager – Luxury Retail | Genesis Luxury | Mumbai Kolkata Delhi GENESIS LUXURY FASHION 5-10 YearsDelhi NCR, Mumbai, KolkataStore manager, assistant store manager, store director, store head. 7 days ago Retail Asst. Store Manager (accessories Brand ) Careerz Inn 5-10 YearsMumbaiRetail, Sales, Accessories, Customer Service, Profitability. 3 days ago Retail Store Operation Manager Careerz Inn 4-9 YearsMumbaiRetail, Sales, Accessories, Customer Service, Profitability. 3 days ago Interview for International Luxurious Retail Brands Store Manager career innovators private limited 0-3 YearsDelhi NCR, Mumbai, BengaluruRetail, retail management, malls, sales girl, store manager. 4 days ago Retail Store Manager Required Tex Mart 3-8 YearsBengaluruRetail, Apparel, Fashion, Store Management, inventory management. 9 days ago Retail Store Manager RUOSH Retail 2-4 YearsBengaluru, Mumbai, PuneStore Operations, Store Management, Sales, Retail Training. 10 days ago Retail Store Manager Private Lives 0-2 YearsDelhiretail, fashion, store manager, sales, selling, sales marketing 13 days ago Store Manager/sm – Apparel Retail ROCH manpower consultants 5-8 YearsJaipurStore manager, asm, retail manager, operations, retail, value retail. 4 days ago Store Manager ( Female Candidate) || Retail Brand || Mumbai || Pune Bridging Talents 2-7 YearsMumbai, PuneStore Operations, Retail, Operations Management, ops management, department. 5 days ago Load More Jobs

  • Apple s Retail Strategy Is Still Paying Off in a Big Way #retail #comic

    #retail strategy


    Apple’s Retail Strategy Is Still Paying Off in a Big Way

    NEW YORK (TheStreet ) — Apple (AAPL ) no longer breaks out the sales of its retail store business as part of its quarterly results, but industry analysts who follow the consumer-electronics leader say the rest of Apple’s report suggests its retail operations remain strong at a time when the company is launching its most anticipated product in years.

    Apple’s retail stores received attention recently for having only display models of the Apple Watch and only allowing customers to place orders for the device. The practice was promoted in an email and video by Angela Ahrendts, Apple’s senior vice president of retail. She encouraged retail employees to push consumers to purchase an Apple Watch through Apple’s online store.

    Ahrendts’ method of promoting the Apple Watch was seen by some as a change in Apple’s retail strategy. Historically, the company has hyped up the first-day sales of new products, leading to long lines outside Apple’s stores.

    But analyst Tim Bajarin of Creative Strategies said the absence of the Apple Watch in the Apple stores was more of a “one-off” event than a change in the company’s retail direction.

    “You can’t glean any retail information from the Apple Watch,” Bajarin said. “That had to do with their supply chain. But you can get a pretty strong understanding that since their [overall] numbers did well, you have to believe that retail is stronger than ever.”

    For the fiscal second quarter. Apple said it earned $13.6 billion, or $2.33 a share, on revenue of $58 billion. In the same quarter a year earlier, Apple reported a profit of $10.2 billion, or $1.66 a share, on $45.6 billion in revenue. Sales of the iPhone and Mac were among the quarter’s highlights, with iPhone revenue rising 55% from a year ago to $40.3 billion on the sale of 61.2 million units. Mac revenue rose 2% to $5.62 billion on 4.6 million units.

    Retail Jobs (Managers – Assistants) in the UK #online #retailers

    #retail manager jobs


    Retail jobs

    Sign up for job alerts Get new jobs for this search by email

    Found 689 jobs

    Are you a Retail professional looking for new opportunities? Here at Leisurejobs we supply a huge number of Retail jobs from junior level to senior management, working with exciting brands like Paddy Power, Starbucks. Thorpe Park. Costa Coffee and many more. Whether you’re a Retail Manager, Merchandiser, Retail Assistant or a specialist Personal Shopper we’ve got you sorted!

    Acton £7/hr (part time and full time available – must be flexible) Oxygen Free Jumping

    Oxygen Freejumping is the market leading trampoline park chain in the UK.

    Manchester, Greater Manchester Competitive Tiffany Co

    Christmas with Tiffany Co. your time to sparkle! Unwrap your potential as a Tiffany Co. Seasonal Sales Professional at Selfridges, Manchester.

    London (Central), London (Greater) Competitive Tiffany Co

    Christmas with Tiffany Co. your time to sparkle! Unwrap your potential as a Tiffany Co. Seasonal Sales Professional within one of our London-b.

    Manchester, Greater Manchester Competitive Tiffany Co

    Christmas with Tiffany Co. your time to sparkle! Unwrap your potential as a Tiffany Co. Seasonal Sales Professional at Selfridges, Manchester.

    London (Central), London (Greater) Competitive Tiffany Co

    Christmas with Tiffany Co. your time to sparkle! Unwrap your potential as a Tiffany Co. Seasonal Sales Professional within one of our London-b.

    Cardiff £8.00 per hour Praesepe

    We are seeking an enthusiastic and motivated individual to take on the role of Assistant Manager in our Cashino Venue in Cardiff.

    Weoley Castle, Birmingham £8.00 per hour Praesepe

    We are seeking an enthusiastic and motivated individual to take on the role of Assistant Manager in our Cashino Venue in Weoley Castle.

    London Competitive Chelsea FC

    Our aim is to be the best, not just within the sports industry but also amongst all global consumer brands.

    What is a Retail Marketing Strategy? (with pictures) – mobile wiseGEEK #retail #stores #online

    #retail strategy


    wiseGEEK: What is a Retail Marketing Strategy?

    A retail marketing strategy refers to how a store and its products sell goods to its target customers. Each type of retail business has to make decisions about all the details of its marketing mix. A marketing mix consists of the product, price, place, promotion and packaging. Internet marketing strategies and those for stores that people shop at in person must be developed to meet the needs of potential customers. A retail marketing strategy is first outlined in a business plan.

    A business plan contains information about the intention and goals of the company. It’s created before a business opens. Business plans include research about who the company’s potential customers are as well as what their needs and wants are. A retail marketing strategy should be a part of the business plan. It should include decisions about the marketing mix approach, such as how customers will get the products.

    For instance, a furniture company may choose a large warehouse. while a jewelry manufacturer may decide to sell only over the Internet. Other businesses may select a combination of a brick and mortar store for in person customer purchases plus a website for customer online shopping. All retail marketing decisions should consider the target customer as well as the company’s profit. For example, having an etail website rather than a retail store may save on overhead costs, but it won’t be a profitable choice if the target customer isn’t likely to shop online.

    Common retail marketing strategies involve how products and stores are positioned and differentiated. A differentiation strategy focuses on products that can stand out from the others competing for the attention and dollars of the target market. For example, a furniture store may offer hand-made products or other items very different from what competing stores are offering. Of course, the product shouldn’t only be different, it has to be something that targeted customers want and need. Retail market differentiation must set stores and products apart in order to create strong branding.

    Branding is the identity of a product or service. Retail products and services in the same industry can differ widely from each other. For example, low-cost hair cutting services are branded and differentiated from upscale salons by their “no frills” store design. Expensive hair salons, on the other hand, are usually very detailed and fashionable in their store’s look. As part of it’s retail marketing strategy, an upscale salon may be positioned to potential customers as trendy, while the low-cost basic hair cutting establishment’s market positioning could be promoted as budget -friendly.

    Article Discussion

    4) This is a great article and absolutely correct in a number of ways. My team works with a lot of retailers and brands in helping them maximize their ROI – Return On Investment — in this area and part of this is by using shopper insights.

    When you work closely with shopper marketeers, you can cover all areas of the retail marketing experience, including retail design all the way to implementation. The more retailers and brands that wake up to this type of shopper marketing and the value it brings in, the more savings at the point of sale they are likely to achieve.

    3) Retail marketing is crucial nowadays for any store owner, whether it be a small store or a large multi-store retailer. But it has to cover all parts of marketing, including online and offline. We now work with our clients to make sure all the parts are covered from the best design of a POS through online campaigns and make sure all this is joined up. It pays really big didvdends if this done.

    2) SurfNturf-I know that when I worked for Clinique, one of the other counters had a purchase with purchase promotion, so we prospected throughout the store in order to get customers to the counter.

    We offered three minute eye make up tips and provided free samples in order to get people to our counter.

    I think when marketing your business you really have to know who your target market is and what the general retail trends are for your product or service. Marketing branding is really important so that your customer base can identify with your product and understand it.

    1) Product marketing strategy involves creating retail advertising in order to promote your products.

    Advertising strategies might include offering a gift with a minimum purchase. Many cosmetic companies offer promotions like these as well as purchase with purchase which requires the customer to buy a product at a lower price as long as the minimum purchase has been made.

    Sometimes retail advertising promotes make up artists or celebrities that will be visiting the store in order to entice future customers to the store.

    Sometimes stores will provide free giveaways to the first one hundred customers in order to encourage them to go to the store early. This is usually done during high traffic sales like Black Friday.

    Sometimes retail advertising will offer buy one get one free or offer a few products at cost in order to entice customers in the store to purchase more merchandise.

    Why Retail Strategies are in Desperate Need of Change #discount #coupon #codes

    #retail strategy


    Why Retail Strategies are in Desperate Need of Change

    Accurately Responding to Market Change to Create Competitive Advantage

    Retail strategy is at a reset moment. Historically, retail CEOs have designed business strategies by creating differentiation among the 8 primary factors of location, store, merchandise/assortment, visual merchandising, staff, service, mass media and communications, and price. A retailer could achieve sustained leadership by standing out in at least 2 of these dimensions.

    For example, Walmart’s differentiation is based on broad assortments and low price, or Nordstrom on Service and highly specific assortments.

    However, an unprecedented change in consumer technologies, and more so consumer behaviors, has transferred the balance of retail commerce power from retailers to consumers. Consumers are now more connected and informed, and have far more purchase options than ever before. Their personal technologies have changed their behaviors. Consumer expectations have increased, their loyalty has decreased and because barriers to switching brands continue to decline they are in fact switching brands at an accelerated pace.

    To respond to consumers’ new behaviors, technologies and purchasing power, retailers must append their business strategy with new forms of differentiation, recognize that customer relationships increasingly influence consumer purchase decisions, understand that mass media communications have given way to consumer preferences for highly personalized messaging, and that business intelligence is a new basis for competitive advantage. My diagram below visually illustrates the adjustments needed for todays successful retail strategy.

    While the 8 historical differentiation factors still apply, they are fleeting and insufficient by themselves. They are also being copied and replicated by existing and new competitors in shorter and shorter time spans a trend that will continue to erode differentiation and accelerate commoditization.

    The definition of competitive advantage is differentiation that is relevant, measurable and unique. If you recognize that the retail market has changed in a way that none of the original 8 dimensions are unique, you also recognize that they are no longer capable of creating competitive advantage by themselves.

    Fortunately, the rise of consumer empowerment also brings new opportunities for retailers. Consumers want to engage with their preferred brands pursuant to their terms and using their personal technologies. Retailers that apply Customer Relationship Management (CRM) strategies to engage consumers and nurture consumer relationships can find that these Customer Relationships trump every other competitive differentiation factor for certain classes of consumers, such as loyalty members, repeat customers and high value customers. Further, customer relationships don’t deteriorate over time. In fact, just the opposite, they normally get stronger over time, making customer relationships one of only two sustainable competitive advantages available to retailers.

    The other sustainable competitive advantage is the ability to apply business intelligence for improved decision making throughout the enterprise. Business intelligence is the long heralded but seldom achieved capability to get the right information to the right decision maker at the right time. And for the record, decision makers are not found in just the C-suite. Too often, business intelligence (BI) is narrowly viewed as something for corporate leaders, somehow suggesting the remaining 99% of the business can operate just fine without intelligence.

    BI software can use data to create a differentiating customer experience and more accurate merchandise/assortment planning forecasts among other things. However, executive sponsorship is required to create a culture which discourages subjective, gut or intuitive decision making (risk taking) and instead favors data driven, fact based and evidence supported decision making in all areas of the business.

    Not Worthless, Just Worth Less

    So what about the original 8 competitive advantage factors?

    Location and Store. Omni-channel renders any single location and store less potent. More merchandise sold over more channels lessens the volume of business done in any single channel. This doesn’t suggest that the location, store or any single channel is unimportant but that channel diversification renders any single channel less important than the overall omni-channel strategy .

    Merchandise and Assortments. These are being copied by high volume imitators and lower cost competitors in shorter durations. For example, shoes, bags, apparel and new fashion trends revealed on Milan runways now have their designs copied and reproduced in hours, and are manufactured in China or Bangladesh in less than four days. However, on the flipside, better data is creating better science to compliment artful assortment planning so that any knowledgeable retailer taking advantage of the science can create improved merchandise and assortment forecasts and plans. Merchandise/assortments is still a critical success factor, but is increasingly replicable by competitors and available to any retailer willing and able to apply data and science to deliver increased accuracy, which thereby renders less differentiation and competitive advantage.

    Visual Merchandising. Still important but easily and quickly replicable. Little to no differentiation here.

    Staff. While most retailers view staff as expenses and not assets, a few retail leaders are upping their game in terms of staffing – mostly as it relates to their Customer Experience Management goals. Retail staffing as a differentiator varies considerably by sector.

    Service. Most retail customer service disappoints but the industry is taking note of the strategies and successes of retailers such as Zappos and Nordstrom. Pre-sale and post-sale service processes are easily and quickly replicable. However, upping the game from simple service scenarios to delivering rewarding and memorable customer experiences (CX) is indeed a strong competitive advantage. For reference, I include CX management within CRM. I know today they are often considered separate, but it’s clear to me they will merge. Understanding this now will help retailers create a single CRM strategy and avoid fragmented processes and systems.

    Mass Communications. Mass media branding value and mass communications conversions are dying. I continue to hear retail marketers suggest that mass media creates branding. Unfortunately, they fail to realize that consumers determine the brand value not from paid advertising (which is at an all-time low in terms of believability) but from social media and their own consumer experiences. Retailers must engage consumers via a social media strategy and finely tuned segmentation in order to deliver relevant, personalized and contextual messaging and offers that resonate in order to achieve conversions and campaign effectiveness. This is a big transition that most retailers make at a snails pace.

    Price. Unless you are Walmart, competing on price remains a fools errand.

    The unprecedented pace of change in the retail industry is producing a growing divide between those that act and those that wait and see. As innovative retailers respond to more demanding consumer behaviors they will in turn attract larger numbers of new customers while those retailers who procrastinate will involuntarily become the source of those customer defections and incur a steady business deterioration.