Claire Burke Celebrates 50 Years of Innovation and Excellence, Launches New Home Fragrance Products in


#claire burke retailers

#

Claire Burke Celebrates 50 Years of Innovation and Excellence, Launches New Home Fragrance Products in 2007

Scottsdale, AZ (PRWEB) February 2, 2007

Claire Burke, recognized internationally for its quality home fragrance and d cor products, celebrates its 50th anniversary in 2007. The 50th anniversary celebration promises to be an exciting year of nostalgia, innovation and fond memories renewed.

To kick off this commemorative year, the company announces the launch of White Lavender, a relaxing new product formulation of wild lavender and refreshing lemon. In addition to this new White Lavender potpourri product, Claire Burke will offer new twists on customer favorites in 2007 including: a limited edition decorative glass vase filled with Original Potpourri; a new Original Eau de Parfum; and the highly anticipated return of one of the most popular fragrances, The Sea . A favorite among Claire Burke enthusiasts, The Sea will be available in a variety of product types including potpourri, candles and reed fragrance diffusers .

Additionally, the home fragrance company will implement new initiatives aimed at improving the Claire Burke experience for its growing number of retailers. Some of the new initiatives include: new packaging on many items to highlight the decorative appeal of its products; revamped product pricing to renew customer’s confidence in Claire Burke as an affordable luxury; a new fixture program featuring four different options, tailored to maximize the visual appeal of the products; and a new retailer Web site that allows retailers to review and place orders, as well as, access sales materials, promotional calendars and other resources online 24 hours-a-day, 365 days-a-year.

“Claire Burke is looking forward to celebrating this very special milestone and continuing its tradition of introducing the finest new product formulations in home fragrance and d cor,” said Mark Grodsky, President and Chief Operating Officer, Esscentual Brands.

Fifty years ago, founder Claire Burke, introduced a pioneering line of home fragrance products. An interior designer of the country’s most prestigious homes, she knew that even the most extraordinary rooms weren’t complete without the right decorative accessories and an exquisite scent to tie it all together. Her own combinations of botanical elements and complex fragrances became her trademark, and her creative vision sparked an industry.

Five decades later, Claire Burke remains beloved for its sophisticated scents, decorative style and unique accessories. The Claire Burke line of products is available at premium retailers, select gift stores nationwide or directly at http://www.myclaireburke.com .

About Esscentual Brands

In March 2003, Esscentual Brands, LLC became the consumer product company of the Claire Burke and Vitabath brands. Esscentual Brands’ is a preeminent supplier of fragrance-oriented home, bath and skin care products. As the owner of the Claire Burke home fragrance d cor brand and Vitabath personal care brand, Esscentual Brands is focused entirely on building long-term brand equities. Esscentual Brands also has a Canadian subsidiary, located in Concord, Ontario. For more information, visit http://www.esscentualbrands.com .

NOTE: Images available upon request, please contact Michelle Zimmerman at 480-505-4487.

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Esscentual Brands, Creators of Premier Home Fragrance and Bath and Body Products, Announces Expanded Reach


#claire burke retailers

#

May 22, 2007 06:00 ET

Esscentual Brands, Creators of Premier Home Fragrance and Bath and Body Products, Announces Expanded Reach Into Canada

Popular Brands Vitabath and Claire Burke Now Available Online for Canadian Residents

PHOENIX, AZ–(CCNMatthews – May 22, 2007) – Esscentual Brands, the preeminent supplier of home fragrance and bath and body products, is expanding its online service to include most of Canada for its popular brands Vitabath and Claire Burke. Unchanged from their American counterparts, the Web sites’ addresses in Canada for the two brands will be www.myvitabath.com and www.myclaireburke.com .

“Esscentual Brands has enjoyed a long-standing relationship with consumers in Canada. Our Claire Burke and Vitabath brands have been in distribution in the country for 25 years and have attracted a loyal following,” said Mark Grodsky, president of Esscentual Brands. “As a result we wanted to make sure that access to these products was as effortless and convenient as possible so we established a Canadian online presence.”

Esscentual Brands maintains a Canadian subsidiary with a full distribution center, which allows for items ordered in Canada to be shipped from Canada without being subject to customs fees and international shipping charges. This provides a convenient and cost-effective method for Canadian customers to order directly online. Online service enables access to nearly all of Canada with a few exceptions to the Nunavut, Yukon and the Northwest Territories. Products offered in Canada are identical to those sold in the United States.

Esscentual Brands is the owner of the Claire Burke and Vitabath product lines, which are sold exclusively through premium retailers, gift stores and directly via their catalog and online stores.

Celebrating its 50th Anniversary in 2007, Claire Burke is recognized internationally for its quality home fragrance products such as scented candle gifts and aromatherapy fragrance diffusers, as well as attractive design elements. Now a leader in the home fragrance industry, the company was an idea that began with a $200 investment and a passion for botanicals by brand creator and namesake Claire Burke, an interior designer. The brand has grown to become a thriving business that’s now recognized worldwide. To celebrate its anniversary, Claire Burke plans to introduce several new home fragrances including White Lavender, The Sea , Pomegranate Plum, and The Haunted Home .

For nearly 50 years, Vitabath has been a leader in the beauty and wellness industry. Formulated by European skin care specialists with a unique blend of vitamins and moisturizing elements, the Vitabath product line was established in 1957 with the creation of the company’s first product, Vitabath bath and shower gelee. Since that creation, Vitabath has expanded into an entire line of fine bath and skin care products including moisturizing bath & shower gelee, moisturizing hand and body lotion and gelee bar soap. Each product is created using quality ingredients and has helped to establish Vitabath as one of the longest-standing international brands in the wellness and beauty industry.

About Esscentual Brands

Esscentual Brands’ vision is to be the preeminent supplier of fragrance-oriented home and bath products. In 2003, Esscentual Brands, LLC became the consumer product company of Claire Burke . Esscentual Brands is also the parent company of Vitabath , another well-established brand for personal care. The company’s entire focus is on building long-term brand equities through premium retailers, gift stores and direct sales by providing products of exceptional quality. Esscentual Brands is funded though private equity investors Mankwitz Kurtz Investments with its U.S. office located in Scottsdale, Arizona and the Canadian subsidiary located in Concord, Ontario.


Claire Burke Celebrates 50 Years of Innovation and Excellence, Launches New Home Fragrance Products in


#claire burke retailers

#

Claire Burke Celebrates 50 Years of Innovation and Excellence, Launches New Home Fragrance Products in 2007

Scottsdale, AZ (PRWEB) February 2, 2007

Claire Burke, recognized internationally for its quality home fragrance and d cor products, celebrates its 50th anniversary in 2007. The 50th anniversary celebration promises to be an exciting year of nostalgia, innovation and fond memories renewed.

To kick off this commemorative year, the company announces the launch of White Lavender, a relaxing new product formulation of wild lavender and refreshing lemon. In addition to this new White Lavender potpourri product, Claire Burke will offer new twists on customer favorites in 2007 including: a limited edition decorative glass vase filled with Original Potpourri; a new Original Eau de Parfum; and the highly anticipated return of one of the most popular fragrances, The Sea . A favorite among Claire Burke enthusiasts, The Sea will be available in a variety of product types including potpourri, candles and reed fragrance diffusers .

Additionally, the home fragrance company will implement new initiatives aimed at improving the Claire Burke experience for its growing number of retailers. Some of the new initiatives include: new packaging on many items to highlight the decorative appeal of its products; revamped product pricing to renew customer’s confidence in Claire Burke as an affordable luxury; a new fixture program featuring four different options, tailored to maximize the visual appeal of the products; and a new retailer Web site that allows retailers to review and place orders, as well as, access sales materials, promotional calendars and other resources online 24 hours-a-day, 365 days-a-year.

“Claire Burke is looking forward to celebrating this very special milestone and continuing its tradition of introducing the finest new product formulations in home fragrance and d cor,” said Mark Grodsky, President and Chief Operating Officer, Esscentual Brands.

Fifty years ago, founder Claire Burke, introduced a pioneering line of home fragrance products. An interior designer of the country’s most prestigious homes, she knew that even the most extraordinary rooms weren’t complete without the right decorative accessories and an exquisite scent to tie it all together. Her own combinations of botanical elements and complex fragrances became her trademark, and her creative vision sparked an industry.

Five decades later, Claire Burke remains beloved for its sophisticated scents, decorative style and unique accessories. The Claire Burke line of products is available at premium retailers, select gift stores nationwide or directly at http://www.myclaireburke.com .

About Esscentual Brands

In March 2003, Esscentual Brands, LLC became the consumer product company of the Claire Burke and Vitabath brands. Esscentual Brands’ is a preeminent supplier of fragrance-oriented home, bath and skin care products. As the owner of the Claire Burke home fragrance d cor brand and Vitabath personal care brand, Esscentual Brands is focused entirely on building long-term brand equities. Esscentual Brands also has a Canadian subsidiary, located in Concord, Ontario. For more information, visit http://www.esscentualbrands.com .

NOTE: Images available upon request, please contact Michelle Zimmerman at 480-505-4487.

Share article on socal media or email:


Esscentual Brands, Creators of Premier Home Fragrance and Bath and Body Products, Announces Expanded Reach


#claire burke retailers

#

May 22, 2007 06:00 ET

Esscentual Brands, Creators of Premier Home Fragrance and Bath and Body Products, Announces Expanded Reach Into Canada

Popular Brands Vitabath and Claire Burke Now Available Online for Canadian Residents

PHOENIX, AZ–(CCNMatthews – May 22, 2007) – Esscentual Brands, the preeminent supplier of home fragrance and bath and body products, is expanding its online service to include most of Canada for its popular brands Vitabath and Claire Burke. Unchanged from their American counterparts, the Web sites’ addresses in Canada for the two brands will be www.myvitabath.com and www.myclaireburke.com .

“Esscentual Brands has enjoyed a long-standing relationship with consumers in Canada. Our Claire Burke and Vitabath brands have been in distribution in the country for 25 years and have attracted a loyal following,” said Mark Grodsky, president of Esscentual Brands. “As a result we wanted to make sure that access to these products was as effortless and convenient as possible so we established a Canadian online presence.”

Esscentual Brands maintains a Canadian subsidiary with a full distribution center, which allows for items ordered in Canada to be shipped from Canada without being subject to customs fees and international shipping charges. This provides a convenient and cost-effective method for Canadian customers to order directly online. Online service enables access to nearly all of Canada with a few exceptions to the Nunavut, Yukon and the Northwest Territories. Products offered in Canada are identical to those sold in the United States.

Esscentual Brands is the owner of the Claire Burke and Vitabath product lines, which are sold exclusively through premium retailers, gift stores and directly via their catalog and online stores.

Celebrating its 50th Anniversary in 2007, Claire Burke is recognized internationally for its quality home fragrance products such as scented candle gifts and aromatherapy fragrance diffusers, as well as attractive design elements. Now a leader in the home fragrance industry, the company was an idea that began with a $200 investment and a passion for botanicals by brand creator and namesake Claire Burke, an interior designer. The brand has grown to become a thriving business that’s now recognized worldwide. To celebrate its anniversary, Claire Burke plans to introduce several new home fragrances including White Lavender, The Sea , Pomegranate Plum, and The Haunted Home .

For nearly 50 years, Vitabath has been a leader in the beauty and wellness industry. Formulated by European skin care specialists with a unique blend of vitamins and moisturizing elements, the Vitabath product line was established in 1957 with the creation of the company’s first product, Vitabath bath and shower gelee. Since that creation, Vitabath has expanded into an entire line of fine bath and skin care products including moisturizing bath & shower gelee, moisturizing hand and body lotion and gelee bar soap. Each product is created using quality ingredients and has helped to establish Vitabath as one of the longest-standing international brands in the wellness and beauty industry.

About Esscentual Brands

Esscentual Brands’ vision is to be the preeminent supplier of fragrance-oriented home and bath products. In 2003, Esscentual Brands, LLC became the consumer product company of Claire Burke . Esscentual Brands is also the parent company of Vitabath , another well-established brand for personal care. The company’s entire focus is on building long-term brand equities through premium retailers, gift stores and direct sales by providing products of exceptional quality. Esscentual Brands is funded though private equity investors Mankwitz Kurtz Investments with its U.S. office located in Scottsdale, Arizona and the Canadian subsidiary located in Concord, Ontario.