About the LAP-BAND – System #about #lap-band, #weight #loss #system, #gastric #band, #limit #food #intake,


#

What is the LAP-BAND ?

Weight Loss Without Invasive Surgery

The LAP-BAND System is a weight loss tool that can help you meet and exceed your weight loss goals. It is a gastric band that helps to limit the amount of food you can eat at once. Through healthy portion control and a healthy lifestyle, you can lose excess weight and keep it off too!

Minimally Invasive

The LAP-BAND System provides a weight loss solution that is minimally invasive. The LAP-BAND gastric band procedure is performed laparoscopically, so you can get back to your weight loss journey quicker.

Long-Term Weight Loss

After all the hard work and dedication that it takes to achieve your goals, you deserve to enjoy your results for years to come. The LAP-BAND program helps with healthy portion control, while care from your team of specialists gives you the techniques to keep the weight off.

An Effective Tool

The LAP-BAND gastric band is a tool that can help you not only achieve your weight loss goals, but exceed them too. You can utilize the benefits of the tool to progress your weight loss and maximize your results, while sticking to a healthy diet and regular exercise regimen.

Why does the LAP-BAND work?

Countless weight loss solutions are available to you. Chances are you may have tried a few of them. Unfortunately, many just didn t deliver the results you were looking for. Time and time again, the feeling of hope has been overcome with disappointment.

So, the question is, why does the LAP-BAND work? It s time to find out how you can change your life with help from the LAP-BAND .

Lose the weight and keep it off with a healthy lifestyle

Would you find it easier to stick to a healthy lifestyle if you weren t constantly hungry? The LAP-BAND System utilizes gastric banding to do just that. A safe and adjustable gastric band helps limit your hunger, ultimately reducing the amount of food you can eat at once. Throughout your aftercare program, you will be encouraged to live a healthy lifestyle with a well-balanced diet and regular exercise. The tools and techniques that you learn throughout the weight loss program will help you to live a long-term healthy lifestyle and keep the weight off for years to come.

Maximize your results with post-procedure support

The LAP-BAND is a tool that can help you lose excess weight, but maximizing your weight loss results by living a healthy lifestyle is up to you. The key to adapting to healthy behaviors is support from the right weight loss clinic. Your team of LAP-BAND specialists will provide you with the knowledge and practices that will help you adapt to a long-lasting healthy lifestyle. Genuine care and support will help you along your journey, especially if you are having a difficult time physically or emotionally. Your team will help you overcome obstacles and ultimately reach your weight loss goals.

DENISE, LOST 115 LBS.

“It feels wonderful knowing that your life has changed for the better .”

An embarrassing moment while at an amusement park with her family was a turning point for Denise. Now, she has a healthy relationship with food and strives to be a strong and healthy role model for her daughters. She has completely changed her life, with help from the LAP-BAND weight loss program.

Find a specialist that fits you.

The key to success with the LAP-BAND is finding the right weight loss clinic. Your team of weight loss specialists will provide you with care and encouragement throughout your weight loss journey. It s important that you find the right weight loss clinic for you.

Find out if you are eligible.

Are you ready to make a change? If you are tired of feeling self-conscious, hiding behind baggy clothing, or not feeling entirely comfortable in your own skin chances are, you re ready. It s important to begin by finding out if the LAP-BAND gastric band will be a safe choice for you.

Important LAP-BAND System Safety Information

Indications: The LAP-BAND System is indicated for weight reduction for patients with obesity, with a Body Mass Index (BMI) of at least 40 kg/m 2 or a BMI of at least 30 kg/m 2 with one or more obesity-related comorbid conditions. It is indicated for use only in adult patients who have failed more conservative weight reduction alternatives, such as supervised diet, exercise and behavior modification programs. Patients who elect to have this surgery must make the commitment to accept significant changes in their eating habits for the rest of their lives.

Contraindications: The LAP-BAND System is not recommended for non-adult patients, patients with conditions that may make them poor surgical candidates or increase the risk of poor results (e.g. inflammatory or cardiopulmonary diseases, GI conditions, symptoms or family history of autoimmune disease, cirrhosis), who are unwilling or unable to comply with the required dietary restrictions, who have alcohol or drug addictions, or who currently are or may be pregnant.

Warnings: The LAP-BAND System is a long-term implant. Explant and replacement surgery may be required. Patients who become pregnant or severely ill, or who require more extensive nutrition may require deflation of their bands. Anti-inflammatory agents, such as aspirin, should be used with caution and may contribute to an increased risk of band erosion.

Adverse Events: Placement of the LAP-BAND System is major surgery and, as with any surgery, death can occur. Possible complications include the risks associated with the medications and methods used during surgery, the risks associated with any surgical procedure, and the patient s ability to tolerate a foreign object implanted in the body. Band slippage, erosion and deflation, reflux, obstruction of the stomach, dilation of the esophagus, infection, or nausea and vomiting may occur. Reoperation may be required. Rapid weight loss may result in complications that may require additional surgery. Deflation of the band may alleviate excessively rapid weight loss or esophageal dilation.

Important: For full safety information please click here, talk with your doctor, or call Apollo Customer Support at 1-855-551-3123.

CAUTION: Rx only.

  1. Dixon, et al. Adjustable Gastric Banding and Conventional Therapy for Type 2 Diabetes. JAMA. 2008.
  2. Obesity News Today. (July 7, 2015). Survey Reveals That While Weight Loss Surgery Still Not Common, Gastric Bands Are Most Favored Option. Retrieved from http://obesitynewstoday.com/2015/07/07/consumer-survey-reveals-gastric-surgery-is-not-a-common-choice/.
2017 Apollo Endosurgery, Inc. All rights reserved. Any third-party trademarks used herein are the property of their respective owners.

3 Steps to Effective Sales Promotions – Successful Marketing Promotions #retail #financing


#retail promotions

#

Three Steps to Effective Sales Promotions

February 1, 2010 This story originally appeared on Business on Main

Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that s precisely why it s important–and always will be–to lure potential buyers with promotions. In fact, coming up with attractive promotions has become a bigger deal than ever.

When done correctly, promotions get customers out of a holding pattern by giving them an incentive to take action before a limited-time offer expires.

Here s what you need to do:

1. Target your effort
Promotions can spur purchases by established customers, reel in new customers, draw customers from competitors, get current customers to buy differently, and stimulate business during slow periods. But rarely can one promotion accomplish all of those objectives at once. As a result, you must decide which of the following is most important so that you can target your effort:

  • Do you want customers to purchase more frequently, buy in greater volume, or be attracted to new or different offerings?
  • Do you want to lure new customers into your business?
  • Do you want lapsed customers to give your business another try?
  • Do you want to boost business during slow hours, weekdays or particular seasons?

After carefully and thoughtfully defining the audience and the change you want your promotion to inspire, ask yourself this question: If you offer a time-limited incentive, is it likely that the customers you ve targeted will respond? If so, continue to the next step.

2. Plan your incentive
A well-thought-out, properly targeted promotion prompts customers to take action by offering one of these incentives:

  • Price savings, including discounts, coupons or added value offers
  • Samples or trial offers to provide a low-risk way to try new products or services
  • Events or experiences to generate crowds, enthusiasm, sales, publicity

As you decide on your incentive, keep these facts in mind:

Price offers must be strong enough to compel, but reasonable enough to keep your business out of red ink. Avoid uninspiring 10 to 20 percent discounts, but also avoid very deep discounts unless they promote a loss leader to generate other higher-margin sales, or unless they ll attract valuable new customers into your business.

Coupons always make a comeback in penny-pincher markets, which means they re hugely popular these days. Even young consumers and affluent shoppers–groups that traditionally shun coupons–are using them, boosting the typical 1 to 2 percent redemption rate by nearly 20 percent. Printed coupons are still the most widely circulated, but printable coupons, distributed on web sites and via e-mail, provide a terrific way to test price offers with business friends and fans before incurring costs to promote the offer more widely via other media.

Samples work in all lines of business to let customers try before buying. The key is to sample products that are so great they ll win raves and repeat business.

  • Online-based businesses need to promote free samples prominently in an effort to attract links, visitors, site registrations and publicity. They can be the start of a prosperous relationship with new customers.
  • Retailers can turn sampling into promotional events. Think of Costco on weekends. Another great example: Est e Lauder works with retailers to offer women free mini-makeovers that end with customer photos (against an Est e Lauder backdrop). These are then e-mailed to participants for use on their social networking pages.
  • Service businesses would do well to give away mini versions of their offerings. For example, five-minute shoulder massages or one-hour home decorating consultations. Or, for higher-ticket service businesses, samples can take the form of affordable introductory packages that allow prospective customers to wade into the business relationship, gaining trust for the business while also receiving a valuable service.

Events and experiences draw customers for celebrations, product launches, special appearances or presentations, and other activities that combine entertainment with brand and product presentations. When hosting an event, make sure to go all out. A half-hearted, poorly attended event is worse than no event at all, so plan, decorate, train your staff and publicize accordingly.

3. Know what you want to achieve
Promotions work especially well when consumers are in need of a jolt to take buying action. Just be clear about what you want to achieve. Set the number of sales you want to ring up, dollars you want to bring in, customer names you want to collect, buying patterns you want to change, or any other objective you want your promotion to achieve. Then determine what your desired change will mean financially to your business.

By knowing the potential bottom-line impact of your promotion, you ll have the information you need to allocate a promotion budget, dedicate staff time and invest the energy necessary to host a strong promotion that will deliver business-boosting results over the time period it covers.


Selecting the Most Effective Advertising Media #retail #sales #report


#retail advertising

#

Selecting the Most Effective Advertising Media

Q: Where can I get reliable response rate statistics for different advertising media?

A: I m wagering you d like to calculate your own, personal answer to the age-old question: If I spend this much money on advertising, what can I expect to see as a result?

A few years ago, a team from the Wharton School of Business at the University of Pennsylvania in Philadelphia set out to establish the definitive answer to that very question. Pepsi, Frito-Lay, Colgate-Palmolive and a host of other big companies collectively invested more than a million dollars so that Wharton might track the return-on-investment experienced by several dozen small businesses as a result of advertising. These businesses were scientifically monitored and measured for seven long years. The final report filled more than 2,500 pages. Only three conclusions were reached:

1. There is no direct correlation between dollars invested and results gained. In other words, how much you spend and what you can expect to see in return are not directly linked by any kind of mathematical equation.

2. Results are inextricably linked to the message. Two advertisers invest the same amount of money reaching the same target audience. One succeeds brilliantly and buys the mansion on the hilltop. The other fails miserably, receiving no response whatsoever. The difference between these two was in the message of their ads.

Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is no evidence to suggest this will help you in the slightest. The Wharton study indicates that everything hinges on the message you attach to your name. Is your message predictable and, consequently, boring? Is it believable? Is it relevant to the perceived need of the reader/listener/viewer? Tempt a dog with a bowl of rice, and he ll ignore you. Put a steak in the bowl, and you ll have his undivided attention. Your prospective customers are no different. What have you been putting in their bowls?

3. Results increase with repetition. When you ve identified a message that generates a positive response and you deliver that message consistently, business growth in year two will be approximately twice the growth of year one. Growth in year three will be approximately triple the growth of year one, with growth measured in dollars, not percentages. But following year three, anything can happen. Your business can explode exponentially, or it can flatten out as though hitting an invisible glass ceiling. I ve seen clients grow to 70 times their original size, and I ve seen clients slowly grow to only double or triple their original volume and then flatten out. The difference is in the clients, not in the ads.

The follow-up question I m sure you re dying to ask is, OK, let s assume we ve found a message that works. Now which medium is going to give me the most for my money? Again there s no simple answer, but I ll try to give you a frame of reference. These are the major media, with some more expensive than others. The one that s right for you depends entirely on your business.

  • Outdoor advertising/billboards: These reach more people for a dollar than any other media, but are limited to a picture and no more than eight words.
  • Radio: Reaches the second most people for a dollar, but cannot be targeted geographically and can only be loosely demographically targeted. But if people will drive significant distances to buy your product, or if you re selling a we come to you service, this is likely your best bet.
  • Cable television: Offers the impact of moving images as well as spoken words. Can easily be geographically targeted. But your ad will likely look homemade.
  • Broadcast television: Big prestige. Big bucks. But able to target psychographic profiles. Buy specific shows; never buy a rotator.
  • Newspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media.
  • Magazines: Expensive, but high-impact with tight targeting. Little waste. Weakness is infrequency of repetition.
  • Direct mail: Highly targeted, all the way down to the level of the individual. But shockingly expensive to do right.
  • Yellow Pages: Essentially a service directory for the customer who has not yet made up his or her mind. Very foolish for retail businesses.

Copyright 2016 Entrepreneur Media, Inc. All rights reserved.


3 Steps to Effective Sales Promotions – Successful Marketing Promotions #office #depot #coupons


#retail promotions

#

Three Steps to Effective Sales Promotions

February 1, 2010 This story originally appeared on Business on Main

Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that s precisely why it s important–and always will be–to lure potential buyers with promotions. In fact, coming up with attractive promotions has become a bigger deal than ever.

When done correctly, promotions get customers out of a holding pattern by giving them an incentive to take action before a limited-time offer expires.

Here s what you need to do:

1. Target your effort
Promotions can spur purchases by established customers, reel in new customers, draw customers from competitors, get current customers to buy differently, and stimulate business during slow periods. But rarely can one promotion accomplish all of those objectives at once. As a result, you must decide which of the following is most important so that you can target your effort:

  • Do you want customers to purchase more frequently, buy in greater volume, or be attracted to new or different offerings?
  • Do you want to lure new customers into your business?
  • Do you want lapsed customers to give your business another try?
  • Do you want to boost business during slow hours, weekdays or particular seasons?

After carefully and thoughtfully defining the audience and the change you want your promotion to inspire, ask yourself this question: If you offer a time-limited incentive, is it likely that the customers you ve targeted will respond? If so, continue to the next step.

2. Plan your incentive
A well-thought-out, properly targeted promotion prompts customers to take action by offering one of these incentives:

  • Price savings, including discounts, coupons or added value offers
  • Samples or trial offers to provide a low-risk way to try new products or services
  • Events or experiences to generate crowds, enthusiasm, sales, publicity

As you decide on your incentive, keep these facts in mind:

Price offers must be strong enough to compel, but reasonable enough to keep your business out of red ink. Avoid uninspiring 10 to 20 percent discounts, but also avoid very deep discounts unless they promote a loss leader to generate other higher-margin sales, or unless they ll attract valuable new customers into your business.

Coupons always make a comeback in penny-pincher markets, which means they re hugely popular these days. Even young consumers and affluent shoppers–groups that traditionally shun coupons–are using them, boosting the typical 1 to 2 percent redemption rate by nearly 20 percent. Printed coupons are still the most widely circulated, but printable coupons, distributed on web sites and via e-mail, provide a terrific way to test price offers with business friends and fans before incurring costs to promote the offer more widely via other media.

Samples work in all lines of business to let customers try before buying. The key is to sample products that are so great they ll win raves and repeat business.

  • Online-based businesses need to promote free samples prominently in an effort to attract links, visitors, site registrations and publicity. They can be the start of a prosperous relationship with new customers.
  • Retailers can turn sampling into promotional events. Think of Costco on weekends. Another great example: Est e Lauder works with retailers to offer women free mini-makeovers that end with customer photos (against an Est e Lauder backdrop). These are then e-mailed to participants for use on their social networking pages.
  • Service businesses would do well to give away mini versions of their offerings. For example, five-minute shoulder massages or one-hour home decorating consultations. Or, for higher-ticket service businesses, samples can take the form of affordable introductory packages that allow prospective customers to wade into the business relationship, gaining trust for the business while also receiving a valuable service.

Events and experiences draw customers for celebrations, product launches, special appearances or presentations, and other activities that combine entertainment with brand and product presentations. When hosting an event, make sure to go all out. A half-hearted, poorly attended event is worse than no event at all, so plan, decorate, train your staff and publicize accordingly.

3. Know what you want to achieve
Promotions work especially well when consumers are in need of a jolt to take buying action. Just be clear about what you want to achieve. Set the number of sales you want to ring up, dollars you want to bring in, customer names you want to collect, buying patterns you want to change, or any other objective you want your promotion to achieve. Then determine what your desired change will mean financially to your business.

By knowing the potential bottom-line impact of your promotion, you ll have the information you need to allocate a promotion budget, dedicate staff time and invest the energy necessary to host a strong promotion that will deliver business-boosting results over the time period it covers.


Selecting the Most Effective Advertising Media #shopping #online #stores


#retail advertising

#

Selecting the Most Effective Advertising Media

Q: Where can I get reliable response rate statistics for different advertising media?

A: I m wagering you d like to calculate your own, personal answer to the age-old question: If I spend this much money on advertising, what can I expect to see as a result?

A few years ago, a team from the Wharton School of Business at the University of Pennsylvania in Philadelphia set out to establish the definitive answer to that very question. Pepsi, Frito-Lay, Colgate-Palmolive and a host of other big companies collectively invested more than a million dollars so that Wharton might track the return-on-investment experienced by several dozen small businesses as a result of advertising. These businesses were scientifically monitored and measured for seven long years. The final report filled more than 2,500 pages. Only three conclusions were reached:

1. There is no direct correlation between dollars invested and results gained. In other words, how much you spend and what you can expect to see in return are not directly linked by any kind of mathematical equation.

2. Results are inextricably linked to the message. Two advertisers invest the same amount of money reaching the same target audience. One succeeds brilliantly and buys the mansion on the hilltop. The other fails miserably, receiving no response whatsoever. The difference between these two was in the message of their ads.

Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is no evidence to suggest this will help you in the slightest. The Wharton study indicates that everything hinges on the message you attach to your name. Is your message predictable and, consequently, boring? Is it believable? Is it relevant to the perceived need of the reader/listener/viewer? Tempt a dog with a bowl of rice, and he ll ignore you. Put a steak in the bowl, and you ll have his undivided attention. Your prospective customers are no different. What have you been putting in their bowls?

3. Results increase with repetition. When you ve identified a message that generates a positive response and you deliver that message consistently, business growth in year two will be approximately twice the growth of year one. Growth in year three will be approximately triple the growth of year one, with growth measured in dollars, not percentages. But following year three, anything can happen. Your business can explode exponentially, or it can flatten out as though hitting an invisible glass ceiling. I ve seen clients grow to 70 times their original size, and I ve seen clients slowly grow to only double or triple their original volume and then flatten out. The difference is in the clients, not in the ads.

The follow-up question I m sure you re dying to ask is, OK, let s assume we ve found a message that works. Now which medium is going to give me the most for my money? Again there s no simple answer, but I ll try to give you a frame of reference. These are the major media, with some more expensive than others. The one that s right for you depends entirely on your business.

  • Outdoor advertising/billboards: These reach more people for a dollar than any other media, but are limited to a picture and no more than eight words.
  • Radio: Reaches the second most people for a dollar, but cannot be targeted geographically and can only be loosely demographically targeted. But if people will drive significant distances to buy your product, or if you re selling a we come to you service, this is likely your best bet.
  • Cable television: Offers the impact of moving images as well as spoken words. Can easily be geographically targeted. But your ad will likely look homemade.
  • Broadcast television: Big prestige. Big bucks. But able to target psychographic profiles. Buy specific shows; never buy a rotator.
  • Newspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media.
  • Magazines: Expensive, but high-impact with tight targeting. Little waste. Weakness is infrequency of repetition.
  • Direct mail: Highly targeted, all the way down to the level of the individual. But shockingly expensive to do right.
  • Yellow Pages: Essentially a service directory for the customer who has not yet made up his or her mind. Very foolish for retail businesses.

Copyright 2016 Entrepreneur Media, Inc. All rights reserved.