Disney Store Coupons, Promo Codes – amp; Deals – Oct #retail #packaging


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Disney Store Coupons

About Disney Store

The Disney Store is the place to shop for Disney lovers both young and old. With more than 200 locations in North America, as well as numerous stores around the globe, Disney Store carries exclusive product lines, and offers the sort of magical shopping experience that only Disney can deliver.

Disney Store Discount Tips

There are lots of ways to save at the Disney Store, starting with regular promotion codes and specials, which change weekly. You re likely to see 20% to 50% off various product lines, though deals sometimes come with a minimum purchase criteria. Be sure to check for weekend sales frequently, as you ll often see the best savings Friday through Sunday. Bookmark this page or sign up for Disney Store deal alerts to stay updated on the best offers.

Signing up for Disney Store emails and downloading their mobile app will earn you additional savings by way of exclusive offers and early notification on sales. And if you re a Disneyland or Disney World annual passholder, be sure to check the passholder websites and newsletters, as they often offer promotion codes for the Disney Store. Just note that while you can combine some promotion codes, not all of them can be combined, so read the fine print.

If you or your child has to have all the latest Disney toys and collectables, signing up for the DISNEY REWARDS Visa Card could be a great way to save. You ll receive a $50 statement credit after your first purchase with the card, plus you ll save 10% on select purchases of $50 or more at the Disney Store. You ll also earn 1% in rewards dollars for every dollar you spend. There are also discounts available for card members at the Disney theme parks.


Disney Store Coupons: up to 40% off w #retail #assistant


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Disney Store Coupons & Promo Codes for October 2016

Browse for Disney Store coupons valid through October below. Find the latest Disney Store coupon codes, online promotional codes, and the overall best coupons posted by our team of experts to save you up to 40% off at Disney Store. Our deal hunters continually update our pages with the most recent Disney Store promo codes coupons for 2016, so check back often!

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10% Off Disney Store Coupon: Promo Codes 2016 #dixons #retail


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Disney Store Coupons

Details Exclusions: Save 10% on Select Merchandise purchases of $50 or more when you use your Disney Visa Card. Offer valid only at Disney Store and Disney Baby Store retail locations in the U.S. or orders placed online. Exclusions apply. See site for details. Exclusions: Cannot be combined with other discounts. Offer excludes Shipping Handling, Theme Park Passes, Disney INFINITY, Disney Electronics, DVDs, Blu-ray , CDs, Video Games, Books, Art Collectibles, Jim Shore, Lenox , Enesco Busts and Figurines, Olszewski, Precious Moments, Vinylmation, Limited Edition Dolls, D23 Memberships, D23 Merchandise, gift cards or certificates, Disney Dollars, personalization, gift wrap and gift boxes and items not in stock. Not valid on purchases at The Disney Studio Store Hollywood Ghirardelli Soda Fountain Shop.

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  • Saved $9.00 (10/21/2016)

3 days ago by Anonymous

  • Saved $12.00 on yes welcome (10/06/2016)

    18 days ago by Anonymous

  • Saved $10.00 on shirt (09/30/2016)

    23 days ago by Anonymous

  • Saved $9.36 on toys (09/20/2016)

    1 month ago by Anonymous

  • Would not give free shipping and no offer from from Disney Visa since day 1

    1 month ago via Mobile

    Verified Tested by RetailMeNot – it works! 137 Uses Today

    Details: Get 30% off Costumes. Select Styles. Some Restrictions Apply.

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    Verified 2 days ago Tested by RetailMeNot – it works! 35 Uses Today

    Expires Today Found by KimberlySavoia

    Details Exclusions: Here s how to redeem your Free Shipping Promotion: 1. Place at least one eligible item into your Bag 2. Type the Promotion Code into the Add Promotion Code area 3. The promotion will be applied, if eligible 4. Continue shopping or begin Checkout Some exclusions Apply. Exclusions: Free Shipping Promotion Restrictions: Valid October 24, 2016 (12:01am PST) through October 24, 2016 (11:59pm PST) on select, in-stock items purchased via phone orders and orders placed online at DisneyStore.com. Not valid on purchases made at Disney Store and Disney Baby Store retail and outlet locations or Disney Parks and Resorts locations. Free Shipping applies to Standard Delivery on orders sent to a single shipment address in the United States. Offer excludes Shipping Handling charges, D23 Memberships, gift wrap gift boxes. Additional Shipping Handling applies for select items or shipments to more than one shipment address. Merchandise subject to availability. Valid packing slip required for returns and exchanges. Offer subject to restrictions and change without notice. Void where prohibited.

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    Verified 1 day ago Tested by RetailMeNot – it works! 8 Uses Today

    Details Exclusions: Get $100 back as a statement credit after first purchase with the Disney Rewards Visa Card. Exclusions apply, see site for details. Exclusions: Theme Park Passes, Disney INFINITY, Disney Electronics, DVDs, Blu-ray, CDs, Video Games, Books, Art Collectibles, Jim Shore, Lenox, Enesco Busts and Figurines, Olszewski, Precious Moments, Vinylmation, Limited Edition and Limited Availability merchandise, D23 Memberships, D23 Merchandise, gift cards or certificates, Disney Dollars, The Walt Disney Company Collectible Shareholder Certificate, 3-D printed merchandise, Subscription products, Playmation, personalization, gift wrap and gift boxes and items not in stock. Not valid on purchases at The Disney Studio Store Hollywood Ghirardelli Soda Fountain Shop. World of Disney locations are not operated by Disney Store and this offer is not valid at World of Disney locations.

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    • Have a Disney Credit Card Today

    11 months ago via Mobile

    Verified 2 days ago Tested by RetailMeNot – it works! 8 Uses Today

    Details: Get a Free $5 Tote with any item from Mary Poppins.

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    Details: Receive a $29 Dooney Bourke Cosmetic Case with any $100 Dooney Bourke purchase. Limited time only.

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    Unpopular Coupons These might not work, but give ’em a try

    Details: Friends Family! Get 25% off purchase. Some exclusions apply. See site for details.

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    Details: Get 15% Off Your order

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    Details: Get 25% off your order.

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    Details: Get Free Shipping with any purchase.

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    Details Exclusions: Gold or Silver D23 members get 10% off purchase over $50. Exclusions apply, see site for details. Exclusions. publications, memberships, media, games and accessories, electronics, Disney INFINITY, Disney Theme Park passes, Limited Edition and Limited Availability merchandise, PANDORA Jewelry, Disney Parks MagicBand, Dooney Bourke, Vera Bradley, Duffy the Disney Bear Collection, 3D product, Playmation and personalization.

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    • Says 15% off $75 but must have D23 Gold membership. Did not work for me.

    32 minutes ago by wdimambro via Mobile

  • 15% off $65 or more

    1 month ago via Mobile

  • Saved $24.00 on t shirts (08/02/2016)

    2 months ago by Anonymous

  • im a member and can’t use it either. It came up 15%off $60 and then disappeared/ became ineligible when I added free shipping code but my total was still over $60 with no excluded items in my cart

    3 months ago via Mobile

  • It does work if your a D23 member you are signed in. I just used it on 6/12/16.

    4 months ago in Lafayette, LA

    Last Tried 5 Hours Ago

    Details: Save up to 40% on Clothes, Pajamas and more. Valid on Select Styles.

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    Details: Save 15% when you use your Disney Visa Debit Card + Free shipping on $75 or more.

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    Details: Gifts for Dad! Save 15% on Select Shirts, Accessories, Decor More. Limited time offer.

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    Last Tried 22 Hours Ago

    Details: Check out the new Vera Bradley Disney Parks Collection today!

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    Details: Your adventures awaits with Anna and Elsa! Shop The Disney Frozen Shop that features all your favorite Frozen clothes, toys, accessories and more for baby, toddler, kids adults.

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    Details: Your royal adventures awaits! Shop The Disney Princess Shop that features all your favorite Disney Princess clothes, toys, accessories and more for baby, toddler, kids adults.

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    Last Tried 1 Day Ago

    Details: Bedtime adventures start with the coolest Pjs! Buy 2 or more pajamas for $15 each

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    Verified 18h ago Tested by RetailMeNot – it works! 4 Uses Today

    Details: Get 40% Off The Good Dinosaur. Select Styles only. Prices as marked.

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    • Saved $14.96 on toys (04/15/2016)

    Expired Coupons Why RetailMeNot shows expired coupons Some offers may still work beyond their expiration date.

    About Disney Store

    Save an average of $14 with 28 coupon codes & deals for disneystore.com. The Disney Store is the premier retailer carrying high-quality Disney themed products and merchandise. Shop toys and play sets from your favorite princess or hero or get dressed head to toe sporting your favorite movie and characters. New arrivals, special offers and exclusive lines on official Disney Parks products, tees, shorts, PJs, and costumes for all ages are available along with home décor and accessories. Get ready for a magical shopping experience when you shop online or in-store and save money by using Disney Store coupons and free shipping offers.

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    Disney Store Coupons – Promo Codes for October 2016 – Brad – s Deals #retail


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    Disney Store Coupons and Deals

    About Disney Store

    Disney Store coupons are a great way to save up to 50% off retail prices. When you shop with our exclusive Disney Store coupons, you are getting the biggest bang for your buck on everything Disney related.

    Expanding beyond plush Mickey Mouse toys and movies, Disney stores now offer a dizzying array of all things Disney, from clothing and costumes to home décor. Disney coupons make saving on all of your favorite items easy, and BradsDeals has the Disney coupon codes you need!

    At the Disney store, you can design your own greeting cards, bags and even swimwear. And with online Disney deals. your dollar stretches even further. When you take advantage of Disney coupons, you can make memories with the timeless Disney characters that have made kids smile for generations, and save money at the same time.

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    Disney Store Coupons: Top Deal 33% Off #shopping #on #line


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    You’re all set!

    Disney Store Coupons, Deals and Promo Codes

    The Disney Store is the place to find all your favorite Disney characters from Cinderella, Belle, Woody, and more. From apparel to toys and home décor to collectibles, The Disney Store has something for everyone, children and adults alike, all conveniently available online. Use Disney Store coupon codes to receive additional savings on all qualifying items and enjoy free shipping every day on orders of $75 or more. Come and see the magic of Disney!

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    About Disney Store Deals

    Invite the world of Disney into your life. Let Disney products and décor items cheer you up. Get Disney Store coupons for deals on Disney products. Explore a wide collection of Disney clothes & accessories. Colorful clothes are available for children and adults. Experience the lighter side of life with tees, tops and shirts. Tees and tops are made of 100% cotton. The fabrics used offer a cool and relaxed feeling. Find tees with musical prints and Disney characters. They are available in lively colors with floral prints. Disney Store coupons from Goodshop provide discounts on tees.

    Also get tops for women with dots and pretty characters. Tops are available in trendy styles and designs on Disney Store. These tees and tops are perfect for fun-filled outings. Look charming and carefree in Disney tees and tops. Save more on tees and shirts with Disney Store coupons. They truly make your life more colorful. Buy specially designed tees and shirts for kids too. Buy wonderfully themed Disney accessories. Choose bags & totes in the most creative designs on Disney Store. Find discounted bags & totes with Disney Store promo codes. The colorful bags are stylish and lively to carry around. They come with large room for your daily stuff. They also feature extra pockets for other things too.

    Buy petite Disney inspired jewelry for low costs. Disney jewelry compliments your colorful Disney outfit perfectly. Explore colorful earrings, bracelets, necklaces and more. Also find Disney inspired birthstone rings on Disney Store. Pendants with Disney characters are available. Buy discounted diamond jewelry inspired by Disney. Disney Store coupon codes offer good discounts on jewelry. How about Disney looks for your electronic gadgets? Shop mobile & tablet cases with Disney characters on Disney Store. Also buy laptop bags with colorful Disney prints. The cases and laptop bags add color and vibe.

    Want Disney shoes for your feet? Buy discounted shoes with Goodshop’s Disney Store free coupons. Go berserk with thousands of colorful shoes for everyone. Get beautifully designed shoes and socks for kids. Shoes in all possible colors are available at discounts on Disney Store. Explore thousands of Disney-inspired home décor. Find Disney Store deals on home décor from Goodshop. The variety of Disney kitchenware and dinnerware is enchanting. This is something you’ve never seen before. Buy creative Disney-themed bowls, plates, snack boxes and more. Also find Disney-inspired coffee mugs, tumblers, wine glasses and more.

    Disney Store online discounts are available on other kitchen essentials. Purchase magnet sets, cloths, salt & pepper shakers and more. Buy Disney’s home accents and lighting equipment. These products lighten your home like never before. Find alluring customizable lamps with cartoon themes. Also find attractive table lamps with Disney designs. Explore candle holders, rest pillows, wall decals and more. Disney Store coupon shopping on Goodshop is money-saving. Also find lovely Disney products and collections for babies. These baby products are sure to charm your infants. Enjoy the hottest and limited deals on Disney Store. Get 30% off Frozen Fun products. Use code FROZEN. Invite Disney into your life and your home. Bring good to the world and use the most powerful coupons on earth while shopping at the Disney Store.


    25% Off Disney Store Coupon: 2016 Coupon Codes – DealCatcher #shoes #retail


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    Disney Store Coupons Promo Codes

    How to use Disney Store Coupons:
    The Disney Store is known for having promos or sales often. On the checkout page, enter the coupon found on DealCatcher.com where it says Add Promotion Code. . Sometimes, you will be able to enter more than one code if available.

    • Free shipping is common at the Disney Store. Check the home page to see if it s available before making your purchase.
    • Mix and match prices are often available. When this promo is current, it will be listed on the home page.
    • Open a Disney Visa Card and receive $100 statement credit. This applies only if you are not a current cardholder and have not received a special promotion in the past 24 months.

    Disney Store Rewards Program:
    With the Disney Visa Card you will automatically receive reward dollars on every day purchases and redeem them at most everything Disney. This could include 10% off $50 at the Disney Store, theme park perks, savings on dining at Disney theme parks, and more.

    Disney Store Shipping/Return Policy:
    Most items ordered via Standard Delivery will arrive within 5-7 business days, personalized items will arrive within 7-9 business days. 2 and 3 Day Express Delivery are available for an extra charge. The Disney Store will gladly exchange, credit or refund the purchase of any online purchase if returned within 30 days of the shipping date. Art, personalized items, and a few others may require specific directions. Check the returns policy on the website for more information.

    About Disney Store:
    The Disney Store is an extension of the Walt Disney Company. The online store and stores located across the country strive to offer the best entertainment products possible. Their items include clothing, toys, electronics, movies, books, art, and much more.

    Contact Disney Store:
    Help is available around the clock. You can call 1-800-328-0368, go on the website and submit a question, or chat with someone online using the chat feature.

    Our team is confident that we have found the newest Disney Store coupons. Feel free to check similar sites and share with us if we missed something.


    Disney Store Coupons – Promo Codes 2016 #discounts #coupons


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    Be the first to recommend this!

    It’s a small world after all, but that world gets a wee bit bigger—and more magical—when you step into a Disney Store with a Disney Store coupon from Groupon Freebies. The official source for exclusive Disney-inspired products for more than 25 years, the Disney Store populates shelves and eye-catching displays with nearly a century of beloved characters. The likenesses of everyone from Goofy and Pluto to “Frozen’s” Anna and Elsa grace goodies for youngsters such as toys, snowglobes, and pajamas. Don’t feel left out, grownups—you can stock up on items like Disneyfied mugs and stationery (and toys and snowglobes and pajamas), and you’ll save big when you shop with a Disney Store coupon.

    When the lights went down in New York’s Colony Theatre on November 18, 1928, little did audience members realize they were about to witness a revolution in animation. That evening’s short, “Steamboat Willie,” starred a delightful duo of mice named Mickey and Minnie, who helped launch their creator, Walt Disney, into the upper echelons of entertainment. In the decades since, Disney and his studio garnered a dedicated following for animated and live-action features, not to mention the parks where those films’ creatures came alive.

    In 1987, nearly 60 years after “Steamboat Willie,” the first Disney Store opened in Glendale, California. From that single location spawned more than 300 worldwide stores, gracing everywhere from Ireland to Australia with swag from Disney’s popular movies. Arranged in colorful, immersive displays, copies of those classic films share shelves with action figures, princess costumes, and even adult goods like dinnerware. All bear the iconic stamp of Disney’s gargantuan gallery of renowned characters, including Mulan, Woody and Buzz, and, of course, Mickey himself. While reveling in nostalgic and recent animated favorites, save a little loot with the Disney Store coupons below.

    Tired of fueling your Disney fire by watching your collection of classic cartoons on loop and dressing every mouse you find in tiny shorts? Jot down a Disney Store promo code instead and enjoy discounts on an inventory celebrating 85-plus years of cinematic wonder.

    Disney Store Promo Codes Coupon Codes

    About Disney Store

    It’s a small world after all, but that world gets a wee bit bigger—and more magical—when you step into a Disney Store with a Disney Store coupon from Groupon Freebies. The official source for exclusive Disney-inspired products for more than 25 years, the Disney Store populates shelves and eye-catching displays with nearly a century of beloved characters. The likenesses of everyone from Goofy and Pluto to “Frozen’s” Anna and Elsa grace goodies for youngsters such as toys, snowglobes, and pajamas. Don’t feel left out, grownups—you can stock up on items like Disneyfied mugs and stationery (and toys and snowglobes and pajamas), and you’ll save big when you shop with a Disney Store coupon.

    When the lights went down in New York’s Colony Theatre on November 18, 1928, little did audience members realize they were about to witness a revolution in animation. That evening’s short, “Steamboat Willie,” starred a delightful duo of mice named Mickey and Minnie, who helped launch their creator, Walt Disney, into the upper echelons of entertainment. In the decades since, Disney and his studio garnered a dedicated following for animated and live-action features, not to mention the parks where those films’ creatures came alive.

    In 1987, nearly 60 years after “Steamboat Willie,” the first Disney Store opened in Glendale, California. From that single location spawned more than 300 worldwide stores, gracing everywhere from Ireland to Australia with swag from Disney’s popular movies. Arranged in colorful, immersive displays, copies of those classic films share shelves with action figures, princess costumes, and even adult goods like dinnerware. All bear the iconic stamp of Disney’s gargantuan gallery of renowned characters, including Mulan, Woody and Buzz, and, of course, Mickey himself. While reveling in nostalgic and recent animated favorites, save a little loot with the Disney Store coupons below.

    Tired of fueling your Disney fire by watching your collection of classic cartoons on loop and dressing every mouse you find in tiny shorts? Jot down a Disney Store promo code instead and enjoy discounts on an inventory celebrating 85-plus years of cinematic wonder.

    About Disney Store

    Share this coupon with friends:

    How Coupons Work

    How Coupons Work

    When shopping other websites and stores, check out Groupon Coupons for exclusive coupon codes, free offers, and other giveaways. Here’s how it works:

    Click on a coupon

    When you click a coupon, a box appears with your coupon code.

    Note: If no code is required, your savings will automatically appear during checkout on the retailer’s website.

    Shop the retailer’s website

    Click the Shop Online button to visit the retailer’s site and add items to your cart.

    Paste the coupon code at checkout

    During checkout on the retailer’s website, paste your code into the promo code field and complete your purchase.


    Attention to Retail: Disney Store #retail #supply #chain


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    Attention to Retail

    Broadway, New York City

    Disney requires no introduction, though its Times Square flagship store may. The successor to the former World of Disney on 5th Avenue is a spectacle on Broadway, mixing Disney park immersion with New York density.

    Disney s heritage of themed environments is unparalleled and this store is a worthy installment in their collection. The extremely tall spaces are well-used, with towering displays providing an exciting context to a fairly mundane collection of gifts.

    These trees are everywhere across the two floors of the store and offer a nice pop of motion and detail. Tree patterns are projected on each one, complemented by surprising and subtle animations. Sadly, the store is too bright for the effects to make an impact to a guest that is not otherwise paying attention.

    Disney has made exceptional use of their escalators, theming them to recall the paper lanterns from Tangled. There are physical lanterns dangling overhead with more painted on the walls. Look carefully and you might spot another projection or three on these walls, as various Disney characters float around.

    This is also the best place to hear the store s soundtrack, a tasteful mix of well-known Disney songs (the Frozen soundtrack has been enjoying heavy rotation) and lush, lesser-known instrumental tracks that I can only describe as Disney music.

    The upper level differs from the ground floor in its less-conventional layout. Upstairs there are a number of landmarks and destinations that encourage wandering, all joined together by this glittery path.

    This castle is the grand set piece of the second floor, serving as a weenie on the deepest wall. Much like the castles at many Disney parks, this installation draws guests deeper into the store. It s a popular photo op but it also encloses the stores formidable princess collection.

    Disney has imagined, licensed, and acquired a great number of universes over its long life of entertainment, and they don t always mesh. A number of walls are dedicated to isolated displays which feature wide ranges of products not found elsewhere in the store. As the store is so close to Broadway, there is also a set of shelves promoting the Disney musicals currently on stage.

    Being the only Disney store in New York City means an opportunity to mark a destination within a destination. Lots of classic characters are employed in designs for tourist-friendly souvenirs.

    The ceilings throughout the store are remarkably high. The top portion of every wall on both floors is dedicated to this clever, subtle design, featuring famous figures from the Disney canon in silhouette against a purple sky. Here again there are lots of surprise projections, skillfully animated and matching the art style.

    The displays tend to be grouped around certain themes, the free-standing shelving units tend to feature smaller collections for newly-popular properties, while larger sections are organized by product category and lay claim to a wider assortment of classic characters.

    Every surface not dedicated to a particular theme is packed full of plush. Stuffed dolls have been a staple of Disney retail for decades and this store is positively littered with them. At least they re cute.

    After leaving the Disney store, look back! The store s facade is made of numerous tiles screens which pulse and animated in sync, complimenting the enormous screen looming above them. Even among the unceasing bustle of Times Square, Disney s artful detail is something worth watching.

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    Start from the beginning: JJ Hat Center

    Discover more in Midtown

    ATTENTION TO RETAIL is a blog about thinking about shopping.


    Q – A with Jim Fielding, President of Disney Stores – The Robin Report #discount


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    Q A with Jim Fielding, President of Disney Stores

    Fitting in with this month’s feature story The Jobsian Era is Upon Us: The Art and Science of Retailing Converge as well as my co-authored book The New Rules of Retail, we have a great example of art converging with science in the newly converted Disney Stores, where a great shopping experience actually could not happen without the new technologies available.

    Furthermore, it could be called a “Jobsian” experience because its concept was given inspiration by none other than Steve Jobs, who was serving as a Disney board member at the time.

    However, the vision was created by Jim Fielding, President of Disney Stores. Jim is essentially flipping traditional retailing on its head. And, we were fortunate to engage Jim for a Q A to learn of his vision and how its implementation is progressing.

    First, a quick snapshot of The Disney Store history. Launched in 1987, it shot up to over 600 stores in the 90s. Then the result of consumers’ overdosing on animated-character “stuff” found the chain suffering losses of about $100 million a year by 2002. So, Disney decided to sell the U.S. and Canadian stores to a wholly owned subsidiary of The Children’s Place in 2004 (they kept the stores in Europe, and the Japanese stores were owned by The Oriental Land Company).

    In 2008, Disney buys the North American chain back, less some under-performing stores, and enter from stage right, Jim Fielding, appointed President of the returning Disney Stores business. In April of 2010, The Oriental Land Company also sold its 40 plus stores back to Disney.
    Currently, Disney has 208 stores in North America, 103 in Europe and 46 in Japan.

    Q. …but Jim, in your mind, no way was this to be the return of “same-old, same-old” retailing. Yes, your early career prior to Disney, gave you plenty of traditional retailing skills through management stints at Land’s End, J. Peterman, The Gap and Dayton Hudson. However, now as head of the Disney Stores, you are totally re-booting the stores into mini-theme parks of interactive entertainment. You were also quoted: “The world does not need another place to sell Disney merchandise — this only works if it’s an experience.” So Jim, describe this vision of yours, where it came from, what triggered it and describe the newly re-booted stores: the “best 30 minutes of a child’s day.”

    A. When we began thinking about a new store design, and what it means to provide “the best 30 minutes of a child’s day” we wanted to filter everything through that lens. We view the store and experiences from a kid’s point of view. Disney Store designers from North America and Europe came together to create a Disney experience in a retail environment that was unique and special.

    Q. So far, what’s the most popular part of the experience?

    A. Our guests truly enjoy all aspects of our magical in-store experience. Each part of the newly-designed Disney Store experience caters to the many different guests that come through our stores. The interactive Magic Mirror is a favorite for all the little princesses that come to the Disney Princess Castle area of the store. The Disney Store Theater is popular for guests of all ages because they can hand select Disney content to view, from music videos, to movie trailers, to clips from their favorite Disney Channel shows.

    Q. I know you’ve won some awards. What are they?

    A. The newly-designed Disney Store award list is growing every year but some notable awards include: Edison Best New Product Awards- Bronze Award for New Retail Frontiers, Chain Store Age 2010 Retail Awards- Best Attraction Retailer, Planet Retail’s Most Innovative Awards for 2010; “Most Innovative Format in the World” and Retail Week Award: Best Retail Design. We also won International Retailer of the Year, Global Retail Leisure International Awards (RLI), Winner for Best Store Design.

    Q. Tell our readers a little more about the involvement of Steve Jobs and Apple. Were there any specific contributions? I understand he urged you guys to “dream big.”

    A. Mostly he gave us inspiration for our new store concept. His encouragement and input were taken into consideration when our team put together the building blocks of our newly-designed stores. The big take-away was building a full-scale working model of the new store, which we built in a warehouse near our headquarters. It gave us time to work through every aspect of the store design, try new technology, and really get a feel of how our guests would experience the store.

    Q. I understand some were questioning investing in this kind of major transformation, particularly in the middle of a recession? You were quoted as saying: “It’s time to take risks. When consumers are ready to spend again, we will be ready.” Tell us about the push back.

    A. Everyone agreed that the new stores had to be innovative and “game-changing,” but of course major change can be risky, but it was a risk Disney Store was willing to take, to create a uniquely Disney retail experience for our guests. We want our guests to come in and spend time in our store, to create memories with their families, to enjoy a truly Disney environment right at their local shopping center.

    Q. Also, describe the test store, what it measured,how long you were in test mode and what finally triggered the go-ahead.

    A. We used our mock store for nearly a year as a drawing board to create and test our interactive experiences before we brought them to life at Disney Store locations. We worked on everything from perfecting the position of the Pixie Dust path, to testing different versions of the Magic Mirror, to running different types of Disney content on hi-resolution screens for the Disney Store theater. The mock store is where we could animate our vision and watch as the “best 30 minutes of a child’s day” came together.

    Q. How many stores have you converted, what’s the cost and timeline for completing all 263 (is that number correct?) And, are you planning the same changes to the European and Japanese stores?

    A. So far we have 55 newly-designed stores open around the world. In total we have about 350 stores across North America, Europe and Japan, and over the next 5 years we will convert all stores into the new design.

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    Q. Have your revenues noticeably risen in the converted stores? Has traffic increased? And, are consumers spending more time interacting with the entertainment?

    A. Guests have embraced our newly-design store concept, and we have seen double digit traffic increases since the new store launch in 2010. We have also noticed increased dwell time as guests enjoy the interactive experiences and rituals at our newly-designed locations.

    Q. Is the online store integrated or does it operate under a different “silo?” Is there any attempt to create the in-store experiences online?

    A. Disney Store is truly an “omni-channel retailer,” meaning our in-store, online and mobile Disney Store experience is streamlined. We offer guests the same deals, values and specials online as we do in our brick and mortar stores. Our e-commerce business is very strong. We are always finding new ways to make our online guest experience at DisneyStore.com, a more magical experience for guests, just as we do in our brick and mortar locations.

    Q. So, with your obvious “right brain” creative vision, what’s going to follow the “best 30 minutes of a child’s day?”

    A. “The best 30 minutes of a child’s day” is truly the best 30 minutes of a family’s day because families create memories together every day at Disney Stores across the globe. The Disney Store experience is truly magical, and we believe that we can create memorable, innovative, interactive experiences for guests of all ages.

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