Advanced Common Sense #professionalservices, #consulting, #usability, #don’t #make #me #think, #rocket #surgery, #ux, #usability #testing


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Advanced Common Sense sm is the online home of Web usability consultant and author Steve Krug.

Upcoming events

Boston UXPA. Finally, I ’ m doing a new presentation! It ’ s called Questioning Picture-in-Picture: Why Showing the Participant May Not Be Such a Great Idea After All. and it ’ ll be at the always-worthwhile Boston UXPA conference on May 19th. (Hint: I may be wrong, but I tend to think that showing video of the participant to usability test observers is often an unnecessary distraction. Please come argue the point with me.)

UXPA 2017. With any luck, I ’ ll be attending the international UXPA conference in Toronto, June 5th-8th. I ’ ll be in tourist mode–not presenting (actually, they turned down the talk I ’ m doing in Boston )–which is the most fun: no pressure, just hanging with old friends, learning what everybody else is up to, and signing the occasional book. It ’ s always a great conference.

The Books

3rd edition! After 14 years, I’ve finally updated the book that’s become almost everyone’s introduction to Web usability (450,000 copies in 20 languages). Don’t Make Me Think, Revisited is still short enough to read on a plane ride, but now the examples are from the 21st century, and it talks about mobile sites and apps.

The how-to book. If Don’t Make Me Think convinced you that you should be doing usability tests, this book tells you exactly how to do them. Hint: It’s much easier than you’d think, as you can see in this video of a usabilty test that shows how I do them.

Recent Interviews

TheUXIntern (Wesley Noble) has posted our hour-long cha t (also available on iTunes podcasts ). We ended up talking about things like The Great Skeuomorphism Panic of 2013.

UserTesting.com has a pretty freewheeling two-part interview about the new edition of Don’t Make Me Think. (At one point, I can’t remember Geena Davis’s name.)

Or you can listen to Lou Rosenfeld and I have our usual good time discussing wearables. (Spoiler: I’m an Apple Watch fan.)

Sadly, the video of one of my favorite presentations (“Is Usability Taking a Nose Dive?” in Pasadena a few years ago) somehow got shredded by YouTube. If you happen to have a copy somehow, please let me know. (The slides are available on SlideShare .)


Sachem Global #global #strategy #consulting


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Helping Visionaries and
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    Guaranteed Marketing, Marketing Consultants, Business Marketing Companies, Internet Marketing Consultant, SEO Company, UK Small Business


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    Having been burnt a couple of times by so called SEO / online marketing agencies in the past I was a bit sceptical but very quickly realised my fears were unfounded and wish I d found him years ago. I started using Chris for my online marketing in December and in a couple of months saw my business increasing and a now with a continual steady pipeline of new business I have been able to expand so very happy to recommend.
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    Core BackOffice Systems and FoxTrot Software Form a Strategic Alliance That Will Allow Their Products


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    Core BackOffice Systems and FoxTrot Software Form a Strategic Alliance That Will Allow Their Products To Interface and Share Data

    San Diego, CA (PRWEB) October 20, 2006

    Core BackOffice Systems and FoxTrot Software form a strategic alliance that will allow their products to interface and share data. Their software solutions will provide an entire, integrated solution for financial industry companies looking to automate their business.

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    FoxTrot Software Systems, LLC

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    Life Health Ward s 50 – Companies #ward #group, #ward #financial #group, #benchmarking #for #insurance


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    Life Health Ward’s 50 Companies – 2016

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    Forethought Life Insurance Company
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    Great American Life Insurance Company
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    HCC Life Insurance Company
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    Integrity Life Insurance Company
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    M Life Insurance Company
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    National Teachers Associates Life Insurance Company
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    RiverSource Life Insurance Company
    Standard Insurance Company
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    Tennessee Farmers Life Insurance Company

    Thrivent Financial for Lutherans
    United Insurance Company of America
    UnitedHealthcare Insurance Company
    USAA Life Insurance Company
    USAble Life Insurance Company

    Note: The companies listed above rank as the top performing life-health companies based on the Ward Group annual analysis of the insurance industry. They each have passed all safety and consistency screens and have achieved superior performance over the five years analyzed (2011-2015). Companies are listed alphabetically. An important objective is to benchmark their performance as a group. You can purchase individual company results compared to the Ward’s 50 benchmark from our website. Purchase a Ward’s 50 Comparison Report.


    Accu-Swift Medical Transcription Services #medical #transcription, #medical #transcriptionist, #mt, #transcription, #jobs, #home #office, #medical, #computer,


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    Sip hosting #3cxhost.com #| #3cx #hosting #and #full #service #voip #services, #virtual #pbx, #3cx, #hosted,


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  • Pappalardo & Merrill – Tax Preparation, CPAs, Bookkeeping, NH and MA #new #hampshire #accountants,massachusetts #accountants,nh


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    Interactive design companies #web #design #princeton #nj, #nj #web #design, #nj #seo, #web #development #nj,


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    IDS was founded to bring powerful enterprise-level solutions to businesses in an efficient and cost-effective manner.

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