Remote Desktop stopped working – Windows 7 – Tom – s Hardware #change #remote #desktop


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Remote Desktop stopped working

arges86 Mar 31, 2012, 12:46 AM

My computer stopped being able to Remote Desktop to my server on my network.
My backup software also doesn’t recognize my server.
But, I can access its folders using Windows Explorer.
Any other PC on the network can remote desktop to the server and connect.
What happened to my machine?
This message appears when i try to connect:
“Remote Desktop can’t connect to the remote computer for one of the following reasons:
1) Remote access tot he server is not enabled
2) The remote computer is turned off
3)The remote computer is not available on the network

Make sure the remote computer is turned on and connected to the network, and that remote access is enabled.”

Any ideas would be appreciated.

My computer is:
AMD: Athlon 64 X2 5200+ 2991 MHz
Mobo: Gigabyte M57SLI-S4 v.2
RAM: 4GB Mushkin DDR2 PC2-6400
OS: Win 7 64bit
VC: Geforce GTX 470

13 answers Last reply Jun 5, 2014

More about remote desktop stopped working

Make sure the firewall settings haven’t changed on both the client and server. Turn logging on for the server’s firewall and see if it’s denying packets from your computer.

nope, i got this:

Microsoft Windows [Version 6.1.7601]
Copyright (c) 2009 Microsoft Corporation. All rights reserved.

C:\Users\Steve nslookup Thompson-Server
1.1.168.192.in-addr.arpa
primary name server = localhost
responsible mail addr = nobody.invalid
serial = 1
refresh = 600 (10 mins)
retry = 1200 (20 mins)
expire = 604800 (7 days)
default TTL = 10800 (3 hours)
Server: UnKnown
Address: 192.168.1.1

*** UnKnown can’t find Thompson-Server: Non-existent domain

Have you tried rejoining that PC to the domain as per the great randini’s recommendation? I’ve come across similar issues before – and taking the computer off the domain – then back on fixed this similar issue. You might also want to prestage the computer as well.

Suggest you check both the DNS and DHCP entries on your server. If there’s duplicates delete both. I’ve had a problem before where there were duplicate entries with different IP addresses and it was reading the wrong one.


Certified Nursing Assistant Salaries in Florida and by education, experience, Location and more #certified #nursing


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Florida Certified Nursing Assistant Salaries

  • What is the average Certified Nursing Assistant salary for Florida?

      How much does a Certified Nursing Assistant make in Florida. Florida Certified Nursing Assistant salaries vary greatly from town to town. See below for Certified Nursing Assistant salaries, bonus and benefits information for 26 cities in the Florida area.

      Performs various direct patient care activities under the supervision of a Registered Nurse. Assists patients in dressing or undressing, bathing, or eating. Collects non-invasive body fluid specimens or gathers vital signs but does not start or administer intravenous fluids. Aids physicians and nursing staff members with procedures if needed. Documents patient interactions as needed. Requires a high school diploma and certification from an accredited nursing assistant program. Familiar with standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a registered nurse or manager.

      Alternate Job Titles: CNA, Certified Nursing Assistant
      Categories: Healthcare — Nursing


    Federal Tax Credits For Solar Energy Systems #solar #energy #tax #credits, #solar #energy #systems, #tax


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    Federal Tax Credits: Solar Energy Systems

    Solar Water Heaters

    Solar water heaters come in a wide variety of designs, all including a collector and storage tank, and all using the sun’s thermal energy to heat water. Solar water heaters are typically described according to the type of collector and the circulation system.

    At least half of the energy generated by the “qualifying property” must come from the sun. The system must be certified by the Solar Rating and Certification Corporation (SRCC) or a comparable entity endorsed by the government of the state in which the property is installed.

    Note: The credit is not available for expenses for swimming pools or hot tubs. The water must be used in the dwelling.

    Photovoltaic systems must provide electricity for the residence, and must meet applicable fire and electical code requirements.

    Tax Credit includes installation costs.

    Solar Panels (Photovoltaic Systems)

    Solar Panels or Photovoltaic Systems are solar cells that capture light energy from the sun and convert it directly into electricity.

    Requirements
    Photovoltaic systems must provide electricity for the residence, and must meet applicable fire and electrical code requirements.


    Smart Wizard – How to change your NETGEAR router WiFi password or network name (SSID)


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    NETGEAR Premium Support

    GearHead Support for Home Users

    GearHead Support is a technical support service for NETGEAR devices and all other connected devices in your home. Advanced remote support tools are used to fix issues on any of your devices. The service includes support for the following:

    • Desktop and Notebook PCs, Wired and Wireless Routers, Modems, Printers, Scanners, Fax Machines, USB devices and Sound Cards
    • Windows Operating Systems (2000, XP or Vista), MS Word, Excel, PowerPoint, Outlook and Adobe Acrobat
    • Anti-virus and Anti-Spyware: McAfee, Norton, AVG, eTrust and BitDefender

    Learn More

    ProSUPPORT Services for Business Users

    NETGEAR ProSUPPORT services are available to supplement your technical support and warranty entitlements. NETGEAR offers a variety of ProSUPPORT services that allow you to access NETGEAR’s expertise in a way that best meets your needs:

    • Product Installation
    • Professional Wireless Site Survey
    • Defective Drive Retention (DDR) Service

    Learn More

    Where to Find Your Model Number

    To find the model/version number, check the bottom or back panel of your NETGEAR device.

    Select a product or category below for specific instructions.

    N Routers

    Nighthawk Routers

    Powerline and Wall Plug Extenders

    Cable and DSL Modem Routers

    ReadyNAS Network Storage

    Switches

    Wireless Access Points

    Other Business Products

    Arlo

    Mobile Broadband


    Project Manager – Construction Salaries by education, experience, location and more #project #manager, #construction #unemployment


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    Project Manager – Construction Salaries

    Alternate Job Titles: Project Manager – Construction, Construction Project Manager

    • What is the average annual salary for Project Manager – Construction?

        How much does a Project Manager – Construction make? The median annual Project Manager – Construction salary is $97,967. as of May 30, 2017, with a range usually between $85,391 – $110,396. however this can vary widely depending on a variety of factors. Our team of Certified Compensation Professionals has analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to present this range of annual salaries for people with the job title Project Manager – Construction in the United States.

        This chart describes the expected percentage of people who perform the job of Project Manager – Construction in the United States that make less than that annual salary. For example the median expected annual pay for a typical Project Manager – Construction in the United States is $97,967, so 50% of the people who perform the job of Project Manager – Construction in the United States are expected to make less than $97,967.

        Source: HR Reported data as of May 30, 2017

        • About this chart

            This chart describes the expected percentage of people who perform the job of Project Manager – Construction that make less than that salary. For example 50% of the people who perform the job of Project Manager – Construction are expected to make less than the median.
            Source: HR Reported data as of June 2017

            Oversees and directs construction management. Communicates directly with contractors/designers concerning project cost, staffing, and scheduling. Prepares project status reports and works to ensure plans adhere to contract specifications. Requires a bachelor s degree in engineering with at least 7 years of experience in the field. Familiar with a variety of the field s concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. View full job description


        How to Change Your Wi Fi Password: 7 Steps (with Pictures) #how #to #change #network


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        How to Change Your Wi Fi Password

        Wi-Fi is great for keeping you connected, but a poorly secured Wi-Fi can put your personal information at risk. Keeping your router password protected and changing the password regularly are essential keys to protecting your network and your data. Changing your password also keeps cheap neighbors from stealing your bandwidth! To change your Wi-Fi password, you’ll need to open your router’s configuration page, log in using your current details, and change the password under the wireless settings menu.

        Steps Edit

        Open your router’s configuration page. You can access your router’s configuration page through a web browser on a computer connected to your network. If you can’t connect via Wi-Fi because you don’t know the password, use an Ethernet cable to connect your computer directly to the router. This will bypass the need for the Wi-Fi password.

        • Standard router addresses are 192.168.1.1. 192.168.0.1. 192.168.2.1. or 10.0.1.1 (Apple) or 10.0.0.1 (Xfinity). Enter the address into your browser’s address bar.
        • If none of the above addresses grant you access to the configuration page, open the Command Prompt by pressing the Windows key + R and entering cmd. Once the Command Prompt opens, type ipconfig and press Enter. Look for your active connection in the list and find the Default Gateway address. This is typically your router address. [1]
        • If all else fails, press and hold the Reset button on your router for about 30 seconds to revert it to factory default settings. Then, look up the default address for that router model and enter it into your browser.
        • Some routers come with configuration software. If you’ve previously installed your configuration software, you can use that instead of the web browser interface.

        Enter your router’s username and password. Every router will require a username and password before you can access the innards. If you never changed this when you first configured the router, chances are the username is “admin” and the password is “admin” or “password”. Of course this varies from model to model, so you should search your model online to see your exact login info. [2]

        • If you’ve changed the login in the past and since forgot it, or received the router as a hand-me-down and the previous owner didn’t reset it, you’ll need to press and hold the Reset button on the router for about 30 seconds. This will reset the settings to default, allowing you to log in with the default username and password.

        Open the Wireless section. Once you are logged into your router, you will need to find the Wireless section of the configuration page. The exact name changes from manufacturer to manufacturer, but generally you are looking for a “Wireless” or “Wireless Settings/Setup” tab or button.

        • If your “Wireless” section has multiple subsections, open the Wireless Security page.

        Change the password. Look for the box labeled “Password”, “Passphrase” or “Shared Key”. You can enter your new password into this box. Some routers will ask that you type the password again to ensure that you entered it correctly.

        • Try to create a strong password that would be difficult if not impossible to guess. It should not be related to anything personal, and should include a liberal amount of numbers, random cases, and special characters such as “!”, “$” and “#”.
        • A strong password is usually at least 8 characters long.

        Check out your security type. There are three main types of wireless encryption: WEP, WPA, and WPA2. For the most secure network, you should be using WPA2. You may run into issues connecting older devices, however, in which case you could switch to WPA or WPA/WPA2. Selecting WEP is NOT recommended, as WEP encryption is very easy to break (it can take less than 30 minutes to crack a WEP password).

        Change your network name. While you’re here, take a moment to change your network name if you have not already. The name should not include any personally identifiable information, as the name will be publicly broadcast. Changing the name will help deter people from trying to break into it. Routers with default names are seen as easier hacking targets.

        Save your settings. Once you are done entering in your new password, click the Apply or Save button. The button’s location is different for every router, but is typically located at the top or bottom of the page. The router will take a few moments to process the change, at which point any devices currently connected would be disconnected.

        • After your settings are changed, you can connect to your wireless network using your new password.

        Dodge Journey engine oil capacity in quarts – liters #dodge #journey #oil #change #reset


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        Dodge Journey engine oil capacity in quarts – liters. From year: 2008, 2009, 2010, 2011, 2012, 2013, 2014.

        How many quarts / liters of engine oil is needed for an oil change including replacement of oil filter for a Dodge Journey.

        If you want to do maintenance by yourself on your Dodge, if you want to change your engine oil and filters see and you don’t now how big it’s your engine volume or how much quarts / liters oil enter in your car engine below you can see what is your car engine oil capacity and what type of oil you must use.

        Dodge Journey with engine 2.0 CRD, engine oil capacity in quarts / liters.

        • Dodge Journey with engine 2.0 l.
        • Car fuel: diesel.
        • Dodge Journey engine code: ECE.
        • Engine capacity: 1968 ccm (119,49 cubic inches).
        • Dodge Journey engine oil capacity liters: 4.3 l.
        • Dodge Journey manual gearbox oil capacity: 2.0 l.
        • Dodge Journey automatic gearbox oil capacity: 5.5 l.
        • Dodge Journey recommended engine oil: 5w-30.

        Dodge Journey with engine 2.4 l, engine oil capacity in quarts / liters.

        • Dodge Journey with engine 2.4 l.
        • Car fuel: gasoline.
        • Dodge Journey engine code: ED3.
        • Engine capacity: 2360 ccm (143,29 cubic inches).
        • Dodge Journey engine oil capacity liters: 4.26 liters or 4.5 qts.
        • Dodge Journey manual gearbox oil capacity: 2.0 l.
        • Dodge Journey automatic gearbox oil capacity.
        • Dodge Journey recommended engine oil: SAE 5W-20, API Certified.

        Dodge Journey with engine 2.7 l, engine oil capacity in quarts / liters.

        • Dodge Journey with engine 2.7 V6.
        • Car fuel: gasoline.
        • Dodge Journey engine code: EER.
        • Engine capacity: 2736 ccm (166,12 cubic inches).
        • Dodge Journey engine oil capacity liters: 5.2 liters or 5.5 qts.
        • Dodge Journey manual gearbox oil capacity: 2.0 l.
        • Dodge Journey automatic gearbox oil capacity.
        • Dodge Journey recommended engine oil: SAE 5W-20, API Certified.

        Dodge Journey with engine 3.5 l, engine oil capacity in quarts / liters.

        • Dodge Journey with engine 3.5 V6.
        • Car fuel: gasoline.
        • Dodge Journey engine code: EGF.
        • Engine capacity: 3518 ccm (213,60 cubic inches).
        • Dodge Journey engine oil capacity liters: 5.2 liters or 5.5 qts.
        • Dodge Journey manual gearbox oil capacity.
        • Dodge Journey automatic gearbox oil capacity.
        • Dodge Journey recommended engine oil: SAE 10W-30, API Certified.

        SELECTION OF ENGINE OIL FOR FLEXIBLE FUEL VEHICLES (E-85) AND GASOLINE VEHICLES.

        FFV vehicles operated on E–85 require specially formulated engine oils. These special requirements are included in Mopar engine oils, and in equivalent oils meeting Chrysler Specification MS-6395. The manufacturer only recommends engine oils that are API Certified and meet the requirements of Material Standard MS-6395. MS-6395 contains additional requirements, developed during extensive fleet testing, to provide additional protection to the manufacturer’s engines. Use Mopar or an equivalent oil meeting the specification MS-6395.

        Engine Oil Overheating — 2.4L Gas and 2.0L Diesel Engines Only (If Equipped).

        On hot days the engine oil temperature may become too hot during sustained high-speed driving or if towing a trailer up long grades. If this happens, a HOTOIL message will flash in the odometer and the vehicle speed will be reduced to 48 mph (77 km/h) maximum until the engine oil temperature is reduced.

        Although the maximum vehicle speed is reduced to 48 mph (77 km/h), you may of course reduce vehicle speed further as needed.

        The jack and jack-handle are stowed underneath a cover in the rear storage bin in the cargo area.

        Checking Oil Level on a Dodge Journey. To assure proper engine lubrication, the engine oil must be maintained at the correct level. Check the oil level at regular intervals, such as every fuel stop.

        The best time to check the engine oil level is about five minutes after a fully warmed engine is shut off. Do not check oil level before starting the engine after it has sat overnight. Checking engine oil level when the engine is cold will give you an incorrect reading. Checking the oil while the vehicle is on level ground and only when the engine is hot, will improve the accuracy of the oil level readings. Maintain the oil level between the range markings on the dipstick. Either the range markings consist of a crosshatch zone marked SAFE or a crosshatch zone marked with MIN at the low end of the range and MAX at the high end of the range. Adding 1.0 qt (1.0 l) of oil when the reading is at the low end of the range marking will raise the oil level to the high end of the range marking.

        How to Change Engine Oil on a Dodge Journey.

        The oil change indicator system will remind you that it is time to take your vehicle in for scheduled maintenance. Refer to the Maintenance Schedule in Section 8 for information on this system. Under no circumstances should oil change intervals exceed 6,000 mi (10 000 km) or six months, whichever occurs first.

        All information about engine oil capacity or gear box oil capacity is taken from Dodge Journey owners manual.


        Toyota Dealer Puyallup WA New & Used Cars for Sale near Anderson Island WA –


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        Toyota of Tacoma

        • Sales Department
        • Monday 8:30 am – 8:00 pm
        • Tuesday 8:30 am – 8:00 pm
        • Wednesday 8:30 am – 8:00 pm
        • Thursday 8:30 am – 8:00 pm
        • Friday 8:30 am – 8:00 pm
        • Saturday 8:30 am – 8:00 pm
        • Sunday 10:00 am – 6:00 pm
        • Service Department
        • Monday 7:00 am – 6:00 pm
        • Tuesday 7:00 am – 6:00 pm
        • Wednesday 7:00 am – 6:00 pm
        • Thursday 7:00 am – 6:00 pm
        • Friday 7:00 am – 6:00 pm
        • Saturday 8:00 am – 5:00 pm
        • Sunday Closed
        • Parts Department
        • Monday 7:00 am – 6:00 pm
        • Tuesday 7:00 am – 6:00 pm
        • Wednesday 7:00 am – 6:00 pm
        • Thursday 7:00 am – 6:00 pm
        • Friday 7:00 am – 6:00 pm
        • Saturday 8:00 am – 5:00 pm
        • Sunday Closed

        Toyota of Tacoma located in Puyallup, WA, near Anderson Island, WA.

        Visit Toyota of Tacoma in Puyallup, WA for the 2017 or 2018 Toyota.

        Toyota of Tacoma carries the following new Toyota models:

        We Are Your Puyallup, WA New and Certified Pre-owned Toyota Dealership near Anderson Island.

        Are you wondering, where is Toyota of Tacoma or what is the closest Toyota dealer near me? Toyota of Tacoma is located at 300 River Road, Puyallup, WA 98371. You can call our Sales Department at. Service Department at 253-671-6425, or our Parts Department at 253-671-6440. Although Toyota of Tacoma in Puyallup, Washington is not open 24 hours a day, seven days a week – our website is always open. On our website, you can research and view photos of the new Toyota models such as the 4Runner, 86, Avalon, Avalon Hybrid, C-HR, Camry, Camry Hybrid, Corolla, Corolla iM, Highlander, Highlander Hybrid, Land Cruiser, Mirai, Prius, Prius c, Prius Prime, Prius v, RAV4, RAV4 Hybrid, Sequoia, Sienna, Tacoma, Tundra, Yaris or Yaris iA that you would like to purchase or lease. You can also search our entire inventory of new and used vehicles, value your trade-in, and visit our Meet the Staff page to familiarize yourself with our staff who are committed to making your visit to Toyota of Tacoma a great experience every time.

        New Toyota Models for Sale at Toyota of Tacoma

        Looking for a new 2017 or 2018 Toyota? Look no further than Toyota of Tacoma in Puyallup, Washington. We offer a full lineup of new Toyota vehicles. Our knowledgeable Toyota of Tacoma new car dealer staff is dedicated and will work with you to put you behind the wheel of the Toyota vehicle you want, at an affordable price. Feel free to browse our online inventory, request more information about our vehicles, or set up a test drive with a sales associate.

        Used Cars, Trucks, and SUVs for Sale at Toyota of Tacoma

        As a leading Toyota dealer near Anderson Island, Toyota of Tacoma also has a wide variety of pre-owned cars, trucks, and SUVs for you to choose from. Each of our used vehicles has undergone a rigorous inspection to ensure the highest quality used cars, trucks, and SUVs in Washington. Stop by Toyota of Tacoma or search our online inventory to find the used car, truck, or SUV that is right for you. We have used cars, trucks, and SUVs for every need and budget. Our expert staff will work to get you in the vehicle you want for an affordable price.

        Auto Finance, Loans, Leasing, and Pre-approvals

        Visit our Toyota of Tacoma finance page to get pre-approved today! The staff within our Finance Department is dedicated to putting you in the car you want, at a price you can afford. We also offer competitive auto leasing options for our customers who are not looking to purchase or finance a vehicle. Whether you are looking to finance or lease your new Toyota car, truck, or SUV, our finance experts will work to arrange affordable payments for our customers.

        Auto Body Repair, Service, Parts, and Accessories

        Our state-of-the-art Service Department here at Toyota of Tacoma will keep your new Toyota vehicle or used car in excellent condition. The diagnostic equipment operated by our expert mechanics will detect any issues that may be occurring in your vehicle so that our Toyota trained service technicians can fix the problem right the first time. We offer all the auto services, maintenance, and parts you need to keep your vehicle running like new, even if all you need is an oil change. Visit our Service Department page to schedule a service appointment, or our Parts Department page to order parts for your new Toyota, or for more information about any of the services offered by Toyota of Tacoma.

        2017 Toyota of Tacoma. All Rights Reserved.


        Taiwan issues ruling on new tax guidelines on cross-border e-commerce transactions – EY #taiwan #tax


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        Taiwan issues ruling on new tax guidelines on cross-border e-commerce transactions

        Executive summary

        On 24 April 2017, the Taiwan Ministry of Finance issued a tax ruling, No. 10600549520, (the Ruling) related to the Value-added and Non-value-added Business Tax Act (VAT Act to conform to the partial amendments to the VAT Act enacted on 28 December 2016 and 8 March 2017, the 2016 Amendments 1 and the 2017 Amendments, 2 respectively). The Ruling provides definitions of “e-commerce services” and “domestic individuals,” and specifies typical types of e-commerce transactions. The Ruling is effective on or after 1 May 2017.

        Detailed discussion

        General rule

        VAT will generally be imposed on foreign e-commerce operators (FECOs) without a fixed place of business in Taiwan, who provide e-commerce services to Taiwanese individuals.

        Definitions

        E-commerce

        The term includes the following services:

        • Services provided via internet with the download or storage onto computers or mobile devices (e.g. smartphones and ipads)
        • Services provided via internet without the download or storage onto computers or mobile devise (e.g. online games and advertisements)
        • Services provided via other electronic methods (e.g. services provided through a FECO’s digital platform with the involvement of a physical place)
        Domestic individuals

        The term covers the following individuals who purchase e-commerce services, with or without a physical place of business within Taiwan:

        • Without the involvement of a physical place of business within Taiwan:
          • With a place of residence in Taiwan or is a Taiwanese resident
          • Purchase of e-commerce services via devices located within Taiwan
          • Smartphone numbers with the country code of 886
          • Is able to be determined as a domestic individual via the transaction details (e.g. IP location or registered address for the credit card etc.)
        • With the involvement of a physical place within Taiwan:
          • Purchase of e-commerce services related to immovable properties (e.g. accommodation services located within Taiwan. For example, a foreign individual uses digital platform to book a hotel in Taiwan)
          • Purchase of e-commerce services related to transportation used within Taiwan
          • Purchase of e-commerce services related to exhibitions displayed within Taiwan
          • Purchase of other e-commerce services with the involvement of a physical place within Taiwan

        Typical transaction models

        Transaction models for e-commerce include:

        • A FECO selling services to domestic individuals via the FECO’s own website or electronic methods. Full payment received by the FECO is subject to VAT.
        • Foreign enterprises, institutions, groups, or organizations without a fixed place of business in Taiwan, selling services to domestic individuals via the FECO’s digital platform. Service fees to the FECO or FECO’s digital platform are subject to VAT but payments between FECO and FECO’s digital platform are exempt from VAT.
        • Domestic enterprises selling services to domestic individuals via the FECO’s digital platform. Service fee payments to a domestic enterprise are fully VATable; whereas a payment by the domestic enterprise to the digital platform is subject to VAT under a reverse charge mechanism.

        Implications

        Based on the typical transactions as indicated above, a party receiving the service fee payment would generally be regarded as a taxpayer in e-commerce transactions.

        The Ruling allows FECOs to use the costs/expenses as an input tax credit. However, if the costs/expenses are incurred for common use of the operational activities, the input VAT will not be creditable.

        Differences in the VAT tax base between the FECOs and domestic operators may cause some issues. For example, unlike FECOs that use the full service fee amount as the VAT tax base, domestic operators can choose a commission fee or the difference between the service fee paid and the service fee received as its VAT tax base. Accordingly, when a FECO collects a payment from a domestic individual on behalf of a foreign enterprise and pays the full amount of service fee to the foreign enterprise, the FECO would have a potential risk of bearing a substantial VAT burden.

        Further, if FECOs fail to produce supporting documentation, including invoices required by the tax authority, an input tax credit may be denied.

        Due to the complexities and uncertainties, it is recommended that FECOs consult with their tax advisors regarding the necessary steps to comply with these new VAT rules.

        1. See EY Global Tax Alert, Taiwan’s Executive Yuan releases draft amendments for business tax imposition on cross-border e-commerce transactions . dated 7 October 2016.

        2. See EY Global Tax Alert, Taiwan issues new tax guidelines on cross-border e-commerce transactions to be effective from 1 May 2017 . dated 22 March 2017.

        For additional information with respect to this Alert, please contact the following:

        Ernst Young (Taiwan), Taipei
        Ernst Young LLP, Asia Pacific Business Group, New York
        Ernst Young LLP, Asia Pacific Business Group, Houston

        EYG no. 02096-171Gbl


        Why Retail Strategies are in Desperate Need of Change #wine #retailers


        #retail strategy

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        Why Retail Strategies are in Desperate Need of Change

        Accurately Responding to Market Change to Create Competitive Advantage

        Retail strategy is at a reset moment. Historically, retail CEOs have designed business strategies by creating differentiation among the 8 primary factors of location, store, merchandise/assortment, visual merchandising, staff, service, mass media and communications, and price. A retailer could achieve sustained leadership by standing out in at least 2 of these dimensions.

        For example, Walmart’s differentiation is based on broad assortments and low price, or Nordstrom on Service and highly specific assortments.

        However, an unprecedented change in consumer technologies, and more so consumer behaviors, has transferred the balance of retail commerce power from retailers to consumers. Consumers are now more connected and informed, and have far more purchase options than ever before. Their personal technologies have changed their behaviors. Consumer expectations have increased, their loyalty has decreased and because barriers to switching brands continue to decline they are in fact switching brands at an accelerated pace.

        To respond to consumers’ new behaviors, technologies and purchasing power, retailers must append their business strategy with new forms of differentiation, recognize that customer relationships increasingly influence consumer purchase decisions, understand that mass media communications have given way to consumer preferences for highly personalized messaging, and that business intelligence is a new basis for competitive advantage. My diagram below visually illustrates the adjustments needed for todays successful retail strategy.

        While the 8 historical differentiation factors still apply, they are fleeting and insufficient by themselves. They are also being copied and replicated by existing and new competitors in shorter and shorter time spans a trend that will continue to erode differentiation and accelerate commoditization.

        The definition of competitive advantage is differentiation that is relevant, measurable and unique. If you recognize that the retail market has changed in a way that none of the original 8 dimensions are unique, you also recognize that they are no longer capable of creating competitive advantage by themselves.

        Fortunately, the rise of consumer empowerment also brings new opportunities for retailers. Consumers want to engage with their preferred brands pursuant to their terms and using their personal technologies. Retailers that apply Customer Relationship Management (CRM) strategies to engage consumers and nurture consumer relationships can find that these Customer Relationships trump every other competitive differentiation factor for certain classes of consumers, such as loyalty members, repeat customers and high value customers. Further, customer relationships don’t deteriorate over time. In fact, just the opposite, they normally get stronger over time, making customer relationships one of only two sustainable competitive advantages available to retailers.

        The other sustainable competitive advantage is the ability to apply business intelligence for improved decision making throughout the enterprise. Business intelligence is the long heralded but seldom achieved capability to get the right information to the right decision maker at the right time. And for the record, decision makers are not found in just the C-suite. Too often, business intelligence (BI) is narrowly viewed as something for corporate leaders, somehow suggesting the remaining 99% of the business can operate just fine without intelligence.

        BI software can use data to create a differentiating customer experience and more accurate merchandise/assortment planning forecasts among other things. However, executive sponsorship is required to create a culture which discourages subjective, gut or intuitive decision making (risk taking) and instead favors data driven, fact based and evidence supported decision making in all areas of the business.

        Not Worthless, Just Worth Less

        So what about the original 8 competitive advantage factors?

        Location and Store. Omni-channel renders any single location and store less potent. More merchandise sold over more channels lessens the volume of business done in any single channel. This doesn’t suggest that the location, store or any single channel is unimportant but that channel diversification renders any single channel less important than the overall omni-channel strategy .

        Merchandise and Assortments. These are being copied by high volume imitators and lower cost competitors in shorter durations. For example, shoes, bags, apparel and new fashion trends revealed on Milan runways now have their designs copied and reproduced in hours, and are manufactured in China or Bangladesh in less than four days. However, on the flipside, better data is creating better science to compliment artful assortment planning so that any knowledgeable retailer taking advantage of the science can create improved merchandise and assortment forecasts and plans. Merchandise/assortments is still a critical success factor, but is increasingly replicable by competitors and available to any retailer willing and able to apply data and science to deliver increased accuracy, which thereby renders less differentiation and competitive advantage.

        Visual Merchandising. Still important but easily and quickly replicable. Little to no differentiation here.

        Staff. While most retailers view staff as expenses and not assets, a few retail leaders are upping their game in terms of staffing – mostly as it relates to their Customer Experience Management goals. Retail staffing as a differentiator varies considerably by sector.

        Service. Most retail customer service disappoints but the industry is taking note of the strategies and successes of retailers such as Zappos and Nordstrom. Pre-sale and post-sale service processes are easily and quickly replicable. However, upping the game from simple service scenarios to delivering rewarding and memorable customer experiences (CX) is indeed a strong competitive advantage. For reference, I include CX management within CRM. I know today they are often considered separate, but it’s clear to me they will merge. Understanding this now will help retailers create a single CRM strategy and avoid fragmented processes and systems.

        Mass Communications. Mass media branding value and mass communications conversions are dying. I continue to hear retail marketers suggest that mass media creates branding. Unfortunately, they fail to realize that consumers determine the brand value not from paid advertising (which is at an all-time low in terms of believability) but from social media and their own consumer experiences. Retailers must engage consumers via a social media strategy and finely tuned segmentation in order to deliver relevant, personalized and contextual messaging and offers that resonate in order to achieve conversions and campaign effectiveness. This is a big transition that most retailers make at a snails pace.

        Price. Unless you are Walmart, competing on price remains a fools errand.

        The unprecedented pace of change in the retail industry is producing a growing divide between those that act and those that wait and see. As innovative retailers respond to more demanding consumer behaviors they will in turn attract larger numbers of new customers while those retailers who procrastinate will involuntarily become the source of those customer defections and incur a steady business deterioration.