Maximise the return on your marketing investment by ensuring a consistent experience for your customers.
Retail Experience skilfully combines brand vision awareness, point-of-sale design, store development, staff training and visual merchandising to help your retail stores exploit opportunities to connect above-the-line marketing initiatives with the below-the-line in-store experience.
From fashion to pharmaceuticals, government to entertainment, banking to FMCG, the Retail Experience strategy has been designed to produce tangible improvements in the retail environment, and a measurable increase in sales conversions.
Charmaine orchestrated a merchandising program for the Sony Store in Store program. She produced a highly relevant and detailed Visual Merchandising Procedures manual for the program and delivered some fantastic training sessions for the retail team. Charmaine was a pleasure to work with and provided some outstanding insights and creative ideas that benefited the program and ultimately assisted in improving our sales results. Charmaine has a very vivacious nature and positive attitude that made it extremely enjoyable working with her. Nathan Archie, SONY GROUP
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