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Management Master’s Degree with Public Relations Specialization
The Master of Science in management with a specialization in public relations from University of Maryland University College helps you build your expertise in public relations and develop advanced business management and organizational leadership skills while you prepare for PR certification. You’ll gain a solid grounding in PR theory, campaign strategies, legal and ethical PR issues, and the analytical and creative skills necessary to excel in the profession. Combine this with your core management courses, and you’ll develop all the right tools to take on leadership roles in today’s workplace.
These program requirements are for students who enroll in the 2017–2018 academic year. For prior year academic requirements, visit the catalog archive in the Current Students section.
About the Management Master’s Degree with Public Relations Specialization
The curriculum for the master’s degree in management with a specialization in public relations has been developed in conjunction with industry executives and an advisory board of senior PR leaders to ensure you are training for the highest level of PR strategy. In your courses, you’ll learn about public relations strategy development, tactical planning and execution, social media monitoring, and crisis communications.
What You’ll Learn
Through your coursework, you will learn how to
- Prepare public relations content
- Assess public relations performance at the individual, group, and organization levels
- Develop and launch public relations campaigns featuring a variety of messages custom designed for various channels
- Understand the ethical and legal issues in public relations management
- Write effectively and persuasively
In past projects, students have had the opportunity to
- Prepare public relations materials (news releases, event proposals, and social media plans) for clients
- Develop a crisis communication plan in response to a real-world issue
- Develop a proposal for a public relations campaign for a client organization
This program can help prepare you for the following certification exams
Management Master’s Degree with Public Relations Specialization Requirements
Our curriculum is designed with input from employers, industry experts, and scholars. You’ll learn theories combined with real-world applications and practical skills you can apply on the job right away.
Master’s – specialization Courses
- UCSP 615
(to be taken within the first 6 credits of study)
- MGMT 630
- MGMT 640
- MGMT 650
Core Rules & Recommendations
- You can take MGMT 610 and MGMT 615 instead of MGMT 630.
- MGMT 610 must be taken within the first 6 credits.
- MGMT 640 and MGMT 650 should not be taken at the same time.
- If you don’t have recent statistics experience, take UCSP 630 before MGMT 650.
- If you lack a recent background in finance or accounting, you should take UCSP 620 before MGMT 640.
- PRPA 600
- MRKT 600
- PRPA 601
- PRPA 602
- PRPA 610
- PRPA 620
- PRPA 650
Specialization Rules & Recommendations
- You must take PRPA 600 before all other specialization courses.
- You must take PRPA 601 before PRPA 602.
- You must take PRPA 602 before PRPA 610 and PRPA 620.
- You must complete all program courses (except MGMT 670) before taking PRPA 650.
- MGMT 670
Capstone Rules & Recommendations
You must complete 24 credits, including all core requirements, before enrolling in MGMT 670.
- You must maintain a GPA of 3.0 or higher at all times.
- All degree requirements must be fulfilled within five consecutive years.
- Any transfer credits must have been earned within the five-year time frame to be applied toward a graduate degree.
This program is designed to help prepare you for a management role in areas that include campaign strategy, theory, ethics issues, and crisis management in the public relations field.
Experience Recommended for Success in the Program
This program is appropriate for those new to the public relations field, changing careers, or looking to move up in the public relations function of their current organization. We recommend you have a background in statistics, finance, and accounting. If you don’t have recent statistics experience, we recommend you take UCSP 630. If you lack a background in finance or accounting, we recommend you take UCSP 620. We recommend UCSP 605 if you’d like to improve your graduate writing skills.
Student Clubs and Organizations
Business and Management Club
Available To: Undergraduate and Graduate
This club allows students to network and discuss their shared interests with one another and their faculty members, enabling them to learn more about the field.
Available To: Undergraduate and Graduate
This club provides opportunities for students to learn more about the field of marketing, discuss their shared interests, and network with classmates and faculty members.
About the Faculty
Finance Your Education
Learn about ways to meet, manage, and lower your education costs. We’ll help you create a plan that fits your budget.
The discount for Federal employees and their spouses and eligible dependents will be applied to out-of-state tuition and specialty graduate programs. It does not apply to doctoral programs. This discount cannot be combined with the Completion Scholarship for Maryland community college students or the Pennsylvania Completion Scholarship.
Undergraduate and standard graduate program tuition for students who meet the criteria for Maryland residency will be the applicable in-state rate. Tuition for active-duty military; members of the Selected Reserves, National Guard, and the Commissioned Corps of the U.S. Public Health Service and National Oceanic and Atmospheric Administration; and the spouses and dependents of these student groups will be the applicable military or specialty rate. If you are a student using Post 9/11 benefits, please contact an advisor at 800-939-UMUC to determine if you can apply both benefits.
View important information about the education debt, earnings, and completion rates of students enrolled in certificate programs.
All students are required to pay tuition for all courses in which they are enrolled. Tuition rates are subject to the approval of the University System of Maryland Board of Regents. They may be changed, or other charges may be included, as a result of the Board of Regents decisions. Notwithstanding any other provision of this or any other university publication, the university reserves the right to make changes in tuition, fees and other charges at any time such changes are deemed necessary by the university and the USM Board of Regents.
The Board of Regents has authorized the university to charge a student’s delinquent account for all collection costs incurred by the university. The normal collection fee is 17 percent plus attorney and/or court costs. The service charge for a dishonored check is $30. Requests for services (for example, transcripts, diplomas, registration) will be denied until all debts are paid.
Please see the USM residency policy for specific details about residency requirements.
Financial aid and tuition remission for University System of Maryland employees cannot be applied to noncredit courses. Golden ID benefits may not be applied to fees, noncredit courses, specialty graduate programs, or doctoral programs. Regular tuition rates apply for cooperative education, course challenge examinations, and EXCEL 301.
GI Bill is a registered trademark of the U.S. Department of Veterans Affairs. More information about education benefits offered by VA is available on the U.S. government GI Bill website.
The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.