Esscentual Brands, Creators of Premier Home Fragrance and Bath and Body Products, Announces Expanded Reach


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May 22, 2007 06:00 ET

Esscentual Brands, Creators of Premier Home Fragrance and Bath and Body Products, Announces Expanded Reach Into Canada

Popular Brands Vitabath and Claire Burke Now Available Online for Canadian Residents

PHOENIX, AZ–(CCNMatthews – May 22, 2007) – Esscentual Brands, the preeminent supplier of home fragrance and bath and body products, is expanding its online service to include most of Canada for its popular brands Vitabath and Claire Burke. Unchanged from their American counterparts, the Web sites’ addresses in Canada for the two brands will be www.myvitabath.com and www.myclaireburke.com .

“Esscentual Brands has enjoyed a long-standing relationship with consumers in Canada. Our Claire Burke and Vitabath brands have been in distribution in the country for 25 years and have attracted a loyal following,” said Mark Grodsky, president of Esscentual Brands. “As a result we wanted to make sure that access to these products was as effortless and convenient as possible so we established a Canadian online presence.”

Esscentual Brands maintains a Canadian subsidiary with a full distribution center, which allows for items ordered in Canada to be shipped from Canada without being subject to customs fees and international shipping charges. This provides a convenient and cost-effective method for Canadian customers to order directly online. Online service enables access to nearly all of Canada with a few exceptions to the Nunavut, Yukon and the Northwest Territories. Products offered in Canada are identical to those sold in the United States.

Esscentual Brands is the owner of the Claire Burke and Vitabath product lines, which are sold exclusively through premium retailers, gift stores and directly via their catalog and online stores.

Celebrating its 50th Anniversary in 2007, Claire Burke is recognized internationally for its quality home fragrance products such as scented candle gifts and aromatherapy fragrance diffusers, as well as attractive design elements. Now a leader in the home fragrance industry, the company was an idea that began with a $200 investment and a passion for botanicals by brand creator and namesake Claire Burke, an interior designer. The brand has grown to become a thriving business that’s now recognized worldwide. To celebrate its anniversary, Claire Burke plans to introduce several new home fragrances including White Lavender, The Sea , Pomegranate Plum, and The Haunted Home .

For nearly 50 years, Vitabath has been a leader in the beauty and wellness industry. Formulated by European skin care specialists with a unique blend of vitamins and moisturizing elements, the Vitabath product line was established in 1957 with the creation of the company’s first product, Vitabath bath and shower gelee. Since that creation, Vitabath has expanded into an entire line of fine bath and skin care products including moisturizing bath & shower gelee, moisturizing hand and body lotion and gelee bar soap. Each product is created using quality ingredients and has helped to establish Vitabath as one of the longest-standing international brands in the wellness and beauty industry.

About Esscentual Brands

Esscentual Brands’ vision is to be the preeminent supplier of fragrance-oriented home and bath products. In 2003, Esscentual Brands, LLC became the consumer product company of Claire Burke . Esscentual Brands is also the parent company of Vitabath , another well-established brand for personal care. The company’s entire focus is on building long-term brand equities through premium retailers, gift stores and direct sales by providing products of exceptional quality. Esscentual Brands is funded though private equity investors Mankwitz Kurtz Investments with its U.S. office located in Scottsdale, Arizona and the Canadian subsidiary located in Concord, Ontario.


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