Since 1982, Diamond Comic Distributors has helped comic book specialty retailers grow their businesses, their customer bases, and their sales. By offering a comprehensive slate of products and services – and by improving them in response to retailer feedback – we enable retailers to operate their businesses efficiently and profitably. Diamond works with more than 1,000 vendors to offer in excess of 2,500 new products each month, at competitive prices, and packed and delivered with an attention to detail that has resulted in an accuracy rate exceeding 99%.
Our success depends upon the success of our customers, and we’d like to share that success with you.
How may we help you? Here are just a few of the many ways.
PUBLICATIONS, NEWS ORDERING TOOLS
PREVIEWS Our full-color catalog/magazine for you and your customers packs a wealth of product information and entertaining features into 400+ pages every month! A great way to generate in-store orders for comics and other high-priced products, PREVIEWS reduces the uncertainty you face when committing your purchasing dollars.
PREVIEWS Order Forms We publish both Retailer and Customer versions to make ordering from PREVIEWS a quick and easy process for you and your customers. The Retailer version contains special items and promotional incentives available only to retailers, as well as pricing for items listed with Suggested Retail Prices in PREVIEWS. This special retailer-only information does not appear on the Customer Order Form.
Electronic Ordering You can complete and tabulate your order in a snap with Diamond’s Retailer Services website, whether it’s an initial order or a reorder. You can also use our PREVIEWS on Windows program to place and track your Initial Orders every month! Retailers also have the option to download each month’s Order Form from the Retailer Services website.
Important Information We keep you updated on products, suppliers, industry news, and retailing tips every day in Diamond Daily. our e-newsletter that is free to all Diamond customers with an email address. This information is also provided on a weekly basis in Diamond Dateline. and at Diamond’s online Retailer Services Area, helping you keep up-to-date on all the news that can affect your business.
Diamond Websites Our websites contains numerous features for both retailers and consumers. At PREVIEWSworld.com. your customers can receive the latest information on comics-related happenings, PREVIEWS editorial features, and more – all of which are designed to drive them into your store. Our Retailer Services Area. has many services – including electronic ordering, online order entry and editing, account history review, and more. You can use the site to download advance lists of titles scheduled to ship; your weekly Invoice; and text and art files from each month’s PREVIEWS catalog – approximately one week before the issue ships – to create in-house newsletters, subscription catalogs, and other informational materials for yourself and your customers. Plus, you can download weekly in-stock lists of product currently available from our Star System backlist service and more!
Retailing Aids For a nominal fee, Diamond can email you an advance PDF of PREVIEWS and its companion Order Forms. You can also become part of Diamond’s monthly PREVIEWS artwork FTP service, where you’ll receive the art and copy descriptions for every product listed in PREVIEWS that month. We also offer you a free printout of your monthly order to ensure data entry accuracy.
Inventory Liquidation Lists Every week – via Diamond Daily email – we give you a chance to take advantage of great savings on excess inventory.
Shipping This Week/Next Week Lists These valuable lists tell you and your customers what’s coming to your store. They can be placed in your weekly shipment, or downloaded from our web site.
Overship Program If you choose, you can receive extra quantities of selected products on a risk-free basis. Keep them on sale for a specified period of time, and then pay only for what you sell and return the rest!
Credit Diamond assigns each customer to a personal Credit Analyst, a qualified advisor standing by to help you meet your obligations.
“One-Call” Customer Service Whether you need to ask a question about your shipment, report a shortage or damage, place a Reorder, or suggest something to help us improve our service, your personal Customer Service Representative is just one convenient toll-free phone/fax/email away!
Field Sales Managers (Reps) One of our Reps can periodically visit your store to offer retailing advice and merchandising suggestions, and to transmit your feedback to Diamond’s Home Office.
Inside Sales Reps Home Office Reps routinely call you to bring your attention to special offers, or to a product you might have missed or under-ordered.
MARKETING PROMOTIONAL TOOLS
Comic Shop Locator Service Created and promoted in cooperation with numerous suppliers, our store locator website and number (443) 318-8001) has sent millions of referrals into comics shops across North America. Available online at comicshoplocator.com . the service allows you to customize your own web page to provide additional information and attract new customers.
Co-op Advertising By utilizing materials provided by suppliers to promote their products in your store, or by designing your own ad (with supplier approval), you can be reimbursed for your advertising expenses by Diamond, in as little as two weeks!
Industry-wide Advertising Our ads for PREVIEWS. PREVIEWS Exclusive items, and our line of collecting supplies run in various industry publications – and direct consumers to your store to find them! We help you spread the word about comics to consumers with our free monthly PREVIEWS bag slicks, PREVIEWS Top 100 Comics ToyChest Must Haves Poster, and our annual PREVIEWS Gift Certificates.