CUSTOMER ANALYTICS INSIGHT
Win new business with a positive customer experience
Unlock valuable customer intelligence in your data to:
- Develop a personalized customer experience offering
- Acquire new customers
- Build high-value relationships, retain customers and reward loyalty
- Focus loyalty initiatives on high lifetime value customers
Our advanced analytic solutions harness the power of your data to provide you actionable insight that helps you craft a tailored experience to your customers.
Big Data is forcing retail marketers to stay savvy
With increased competition biting at your heels, our advanced analytics solutions will help you:
- Understand customer purchase behavior and predict your customer’s likelihood to purchase
- Determine optimal communication channels to reach customers and prospects at the right time
- Make smarter product offer decisions that improve overall propensity to respond
- Develop optimal promotional strategies that maximize revenue
By predicting customers’ incremental response, advanced marketing analytics will help you make smarter product offer decisions that greatly improve overall marketing ROI.
Improve confidence in the management of your store brand credit card
Our advanced risk analytics solutions mine big data to help you assess customers and new applicants to:
- Develop credit scorecards to improve your decisioning at the individual level
- Reduce transaction costs and time-lags associated with decisions to extend credit
- Grow market share by uncovering valuable growth opportunities
- Create actionable and predictive rules that drive continuous business improvement across all portfolios
Discover valuable insights to improve your credit decisioning, reduce decision time, mitigate risk, and reveal valuable growth opportunities with our credit risk scoring solutions.
Give your customers what they want, where they want it
With one opportunity to convert an in-store purchase, our predictive analytics solutions will help you:
- Identify and predict trigger events for effective demand planning
- Select which products should be allocated to specific stores
- Identify products that should be co-merchandized in-store
- Establish a unique merchandizing strategy for online versus in-store
Customers are getting smarter stay ahead of your customers using predictive analytics to effectively merchandize and allocate products to your store.
How do you best detect, prevent, and manage loss?
Our predictive models can detect subtle patterns of unusual or suspect activity in your data, so that you can:
- Reduce inventory shrinkage through proactive fraud deterrence
- Introduce fraud and abuse detection that adapts with predictive rules and evolves with changing patterns
- Identify patterns and predict indicators of loss
- Flag suspicious behaviour for escalation and further investigation
Our analytic solutions arm you with meaningful insights to decrease fraud and abuse, detect and prevent anomalous transactions, and help you respond proactively to mitigate loss.
“We receive over 300,000 emails per year. With KnowledgeREADER™, we are able to analyze customer email, and find consistencies. Through weekly reporting, it will help us let our Customer Sales and Services see which are the hot themes of the week and how they change week over week, so they can take the appropriate action.
– Joe Elke Advanced Insights Scientist Business Intelligence, American Girl LLC